City’s favourite places are in focus for tourism showcase
GLASGOW’S neighbourhoods are being showcased to tourists in a series of short films set to a soundtrack by Twin Atlantic.
Filmed across the north, south, east and west of Glasgow, as well as the city centre, they shine a spotlight on more than 120 locations.
The six new 60-second films reveal the distinct attractions of Glasgow’s neighbourhoods - featuring Finnieston, the Merchant City, Shawlands, Maryhill, Govan, Partick and Dennistoun - and are aimed at encouraging visitors to explore the city and ‘live like a local’.
Councillor David McDonald, chairman of Glasgow Life and Deputy Leader of Glasgow City Council, said: “There’s a clear trend towards authenticity in travel today - visitors want to experience real neighbourhoods and communities, and immerse themselves in local culture.
“It’s about connecting people and place in a genuine way.
“Glasgow is now one of Europe’s first choice destinations and our neighbourhoods are just as vibrant and filled with as much character and world-class cultural assets as cities like Berlin and Rome.
“We’re rightly proud of everything that’s on offer to visitors and citizens alike and these new films, which have been shaped by our people and businesses, showcase Glasgow at its best as both a great global city and a great local city.”
Produced by local agency The Forest of Black, each film is set to a custom soundtrack composed specially for the project by Barry McKenna from Glasgow band, Twin Atlantic.
Much of the content was suggested by residents and global fans of Glasgow, following an appeal through the city’s People Make Glasgow social media channels to identify the top things for tourists to see and do i n each neighbourhood.
It is the latest instalment of the city’s destination marketing campaign, Next Stop Glasgow, which was launched last year in the UK and internationally by Glasgow Life and tourism partners.
The campaign was developed to support the Glasgow’s Tourism and Visitor Plan, which aims to boost the city’s tourism economy by attracting one million more overnight visitors by 2023.
Barry said: “It’s a priviledge to live in a city as rich in art and culture as Glasgow, where inspiration is only ever just around the corner.
“Glasgow is truly unique and has a magnetism that always draws you back in.”