Singer Emma’s debut album:

EMMA Blackery can’t remember a time before she wanted to make music.

Since picking up her first guitar aged 12, she’s self-released 5 pop-punk EPs, and performed at London’s Wembley Arena and O2 Shepherd’s Bush Empire. Now she is turning her attentions towards pure pop, with the release of her eagerly anticipated debut album, Villains.

Inspired by artists including Paramore, Taylor Swift and Katy Perry, Emma has worked with renowned producers including Toby Scott (Little Mix, Girls Aloud) and Hutch (Goldfrapp, All Saints) to create a sound that’s fresh, bold, and catchy as hell.

Lead single Dirt has had more than one million streams and counting, reaching number five in the Spotify Viral Chart. “I’ve always written from personal experience”, she says. “I can’t imagine writing about feelings I’ve never had.”

Born in 1991 – the same year that the first internet browser was released to the public – it’s fitting that Emma’s career began online.

Since starting to share her music on YouTube, she’s amassed a social media reach of 2.2 million fans, alongside a unique perspective on the pitfalls of internet culture.

“I’d had experiences before of people being nasty for a like or a retweet but last year someone I considered a friend really hurt me, publicly”, she says.

“I ended up taking all social media off my phone and spent a couple of weeks just trying to get

back to reality and not be so caught up in it all.”

Having already scored millions of streams, reached No1 on the iTunes Rock chart and even released a Sunday Times Best Selling book, Feel Good 101, what’s been Emma’s most ‘pinch me’ moment? ‘Getting my song featured on New Music Friday on Spotify meant a lot, because there’s so much competition’, she says.

Then there was seeing the artwork for her EP Magnetised featured in the keynote for the iPhone X.

“That was a complete shock, seeing myself slap bang in the middle next to Lorde. I started getting loads of texts and I was like, “What’s going on right now?”

With so much already achieved, what are her future ambitions?

“Music is the only consistent thing in my life that I’ve loved”, she says.

“I just want to make music that makes people happy.”

Emma Blackery will play Glasgow Garage on October 22.