Greece is open for winter business...
AVOID the crowds and enjoy the history and scenery all year round, says SARAH MARSHALL
During the summer months, thousands of British holidaymakers flock to Greece, but up until recently very few would consider travelling there in winter.
Yet milder temperatures and fewer crowds make visiting ancient sites a pleasure, and hiking routes more comfortable to navigate.
Eager to demonstrate Greece is open for business year round, the government there has extended the industry’s summer season, which now runs from March to November, and focused promotions on winter destinations.
Elena Kountoura, the Greek Minister of Tourism, explains how Greece is shaping up to be a suitable proposition for an ‘off-season’ break.
Are more British people travelling to Greece in the winter months?
“We have seen a double-digit growth in demand during winter overall, and especially from the UK market. UK air arrivals have increased by 13 per cent in the first three months of 2018 to Athens and our regional airports. The potential is great for the years ahead.”
So why should we visit during the cooler months?
“Our strongest asset is the authentic experiences in each one of our 13 highly diverse regions that can attract visitors year-round. Greece is highly respected for its enormous culture and history, as the birth land of democracy, of the Olympic Games and the authentic marathon, of arts and sciences, of the great philosophers that have shaped western thought.
“We have 18 UNESCO World Heritage sites, archeological monuments and hundreds of thematic museums across Greece.
“In our diverse mainland of mountains, rivers, lakes and forests, travellers can enjoy nature and outdoor activities. There are only a few places in the world where you can be skiing on the mountain and within less than half an hour be by the seaside.”
So where should people go?
“We promote all destinations in