City bus bosses make unprecedented move
A GLASGOW bus company has launched a streetwear collection which will be made available to the public later this month.
First Glasgow’s limited- edition streetwear collection is created in collaboration with a collection of Scotland’s top creatives.
The product line, aimed med at encouraging en users under r 22 to explore their city and sureir surrounding areas with their free bus pass, includes a screen- printed t- shirt, , a hand- stitched bucket hat and a sling bag.
Boiiing, the artist behind the patterns featured in the collection, said: “When I start a design, I never know where it’s going g to take me and how others hwill see it.
“When starting the Free to Explore project, I began playing around with the composition and adding shapes to make it
quite abstract. In doing so, it means the pattern is open to interpretation and will mean different things t to different people, which is what the Free to Explore campaign is about.”
The collection forms part of the bus operator’s Free to Explore campaign, previously responsible for a “nursery grime” music video, an eye- catching wings mural in Glasgow’s Barras Market, and a surprise set from rising musician Archie CW.
The collection will drop in a location set to be announced later this month on the company’s social media channels.
Trakke has crafted a bucket hat and sling bag, both fit for travel, and encompasses eco- friendly materials.
Alec Farmer, founder of Trakke, said: “We are proud to partner with First Bus in creating a sustainable and stylish bag for the Free to Explore collection.
“Our dedication to craftsmanship, sustainability and expression aligns seamlessly with the values of this campaign.”
Carolyn Harper, senior marketing manager at First Glasgow, said: “We know that a bus company launching a clothing range is an unexpected move.
“We wanted to do something that would really stand out and connect with under 22s and we’re very excited with the results of our latest collab.”
A follow- up event will provide under 22s the opportunity to secure an item from the range for free. More information will be released on First Glasgow’s Instagram and TikTok.