Gloucestershire Echo

Big passion for town and its people

- Councillor Victoria Atherstone

IHAVE a huge passion for Cheltenham and the welfare of its people. In May 2018 I was elected to Cheltenham Borough Council to represent St Peters, where I live.

I have thoroughly enjoyed supporting residents and have recently fundraised for local organisati­ons that are very close to my heart, including Cheltenham YMCA and Cheltenham Borough Council’s campaign No Child Left Behind, which supports children from our vulnerable neighbourh­oods.

On September 1, I was appointed as cabinet member for economy and developmen­t and am committed to creating and protecting opportunit­ies for Cheltenham’s residents, businesses, and visitors. Helping to make a difference in Cheltenham is an honour.

I have an ability to look at things strategica­lly, so am often able to see the bigger picture and can find solutions to sometimes challengin­g situations.

My goal is to achieve Cheltenham’s vision for its future; economical­ly, socially, culturally, and environmen­tally.

I currently work in Cheltenham town centre for a technology agency that predominan­tly supports the growth of further and higher education institutio­ns. I help them to gain insights to improve organisati­onal performanc­e, critically important now more than ever as they battle the Covid crisis.

My career began as a profession­al ballerina touring and performing Swan Lake, which is why I have a deep passion for the creative arts.

I also founded an electric scooter start-up company in my late 20s to help support the UK’S low-carbon transporta­tion agenda because I am passionate about protecting our planet.

I support initiative­s relating to lowcarbon transporta­tion, the circular economy and sustainabl­e living.

Most recently I have specialise­d as a business strategist and marketing consultant and have helped numerous start-ups and medium-sized businesses with their growth ambitions. Skills that will help me support Cheltenham’s Covid-19 recovery plans and long-term commercial goals.

Born in Gloucester­shire Royal Hospital, I attended Churchdown Village Junior School and began my dancing career at Corraine Collins School of Dance, performing in two pantos at the Everyman Theatre in Cheltenham.

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