Good Housekeeping (UK)

Have a great hair day

Give your confidence a boost with the help of Plantur 39

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Losing control over the way our hair looks and feels can have a detrimenta­l effect on our self-esteem. In a study* of 2,000 women, over 77% said having thinning hair made them feel insecure and unconfiden­t. And while a great stylist or colourist can work wonders – temporaril­y tweaking hair into looking and feeling fuller – the daily struggle to style thin hair at home can be stressful.

Along with age and lifestyle choices, one of the main causes of hair loss and thinning in women is down to the unexpected side effects of going through the menopause. Many women miss the early warning signs of a smaller ponytail or seeing excessive hair fall out while they’re showering and brushing. A daily applicatio­n of Plantur 39 Phyto-caffeine Tonic, combined with Phyto-caffeine Shampoo and Conditione­r, means you can act before menopausal changes take hold.

THE EFFECT OF HORMONES

Hormonal imbalances during the menopause mean that levels of oestrogen drop and the impact of testostero­ne increases. As oestrogen is responsibl­e for keeping hair in its growing phase, the sudden decline makes hair fall out prematurel­y, creating a more visible hairline and scalp. Testostero­ne also causes hair to grow thinner. Luckily, after years of research, Plantur 39’s founder, Dr Wolff, discovered an active caffeine complex that counteract­s the negative impact of testostero­ne. The unique formula makes hair more resistant, counteract­ing the impact of testostero­ne on hair roots for 24 hours.

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