A REAL EYE-OPENER

If you need a solution for deep wrinkles, Olay has it with its new pro-retinol eye treatment. Powerful but gentle, it can help reduce their appearance and can even be used on delicate skin

Each time you laugh, weep, are surprised or disappointed, it shows in your eyes. They will always reflect genuine emotion, but do they have to betray your age? Scientists at Olay have studied the lines and wrinkles that form around the eyes in order to solve this dilemma. If you’re concerned about deep wrinkles but worry that potent active ingredients will irritate the delicate eye area, you’ll love the latest addition to the Olay Eye collection.

Olay Eyes Pro-retinol Eye Treatment contains a gentle form of Pro-retinol. According to Dr Frauke Neuser, Olay Principal Scientist, ‘Pro-retinol works to reduce the appearance of deep wrinkles by helping to plump up the skin. And it speeds up cell turnover, renewing surface skin cells and smoothing the complexion.’ This supercharged cream also contains niacinamide to hydrate and strengthen the skin’s moisture barrier and pentapeptides to help protect against free-radical damage. In Olay trials, 81% of testers said the cream made their eye area look more youthful*, and in further tests by the Good Housekeeping Institute, 67% of participants said their wrinkles appeared smoother, while 66% said their laughter lines appeared less obvious**.

A cream so powerful it’s proven to reduce the appearance of deep wrinkles, yet gentle on delicate skin? That’s well worth a look.

‘It went on smoothly, was easy to apply and quickly absorbed. It made my lines appear smoother, too’ Good Housekeeping tester