Embrace the AGE YOU ARE
Getting older should mean becoming the best version of yourself. Because every woman deserves a beauty routine that won’t let her down, Dove has created a range to nourish and strengthen your hair at every stage of life
As a busy woman with a packed schedule, Lorraine Kelly understands how important it is to look and feel your best. She’s experimented with many different looks over the years but now, in her 50s, she feels that she’s finally found her ‘signature style’. Like many women, she’s come to value her own natural beauty and wants to keep her hair as healthy looking as possible. ‘I was delighted to find Dove products made specially for ageing, and it’s been really fantastic to see the difference they’ve made as I’ve got older,’ she says. With its commitment to creating products for real women, Dove is an expert in hair ageing. Its formulas target the five signs of ageing – loss of colour, thinning, dryness, dullness and weakness.
‘I think it is really important that Dove targets women like me whose hair is getting thinner,’ says Lorraine. She particularly appreciates that the haircare range from Dove gives her fine hair a boost and allows her to experiment with different hairstyles to achieve the look she wants. ‘If you know something is made specifically for your needs, it can make such a difference,’ she says. Discover for yourself why changing your haircare approach could help you continue to look your best.
Intensive Repair
for restoring strength and protecting against breakage. The formula with Nutrikeratin Actives reaches deep into the hair shaft to help repair it, promoting healthierlooking hair and protecting against future damage.
Regenerate Nourishment
for over-processed, heatdamaged hair. Enriched with Red Algae Complex to strengthen hair’s internal structure and replenish nutrients, for hair that feels smoother, stronger and more resilient.
Embracing real beauty is an important message, especially as we get older. It’s okay to have laughter lines – you want to look like a person who has lived and enjoyed life Lorraine
I was delighted to find Dove hair products made specially for ageing, and it’s been really fantastic to see the difference they’ve made as I’ve got older Lorraine
GREAT HAIR AT ANY AGE
Whether your hair is dry or coloured, or in need of repair or extra nutrients to replace those lost in the ageing process, it’s important to choose products that suit your needs. As Lorraine puts it, ‘We change our moisturiser and our beauty routine throughout our lives, so why not our hair routine?’ The Dove range is designed to nourish and replenish, for hair that’s stronger against breakage, fuller-looking and revitalised – so every woman can enjoy beautiful hair, whatever her age!
Colour Care Vibrancy
for coloured hair. The Vibrant Colour formula helps keep 80% of colour retention for up to 10 weeks*. Gentle cleansers and conditioners leave hair feeling silky and manageable.