SEE YOU AT THE CHECKOUT

You can now pick up own-brand beauty products at savings-conscious prices along with your everyday groceries at the supermarket or at well-known online and high street retailers. But are they any good?

To find out which moisturisers are worth adding to your basket, our GHI experts and a panel of 250 women tested 11 day and 10 night creams. In the day cream category, Boots Botanics All Bright Hydrating Day Cream SPF 15, £6.99, was a clear winner, scoring 86/100. Lightweight and fast-absorbing, it delivered instant and long-lasting hydration. Testers also noticed a marked improvement in the condition of their skin after using the runners-up; Lacura Caviar Illumination Day Cream SPF 15, £6.99, from Aldi, scoring 83/100, and Belei Detox Day Moisturiser

with SPF 15, £8.68, from Amazon, which scored 82/100. The winning night cream, scoring 89/100, was Muji Moisturising

Cream Sensitive, £10.95, praised for its quick absorption and skin-softening abilities. The runners-up? Aldi’s Lacura Caviar Illumination Anti-age Night Cream, £6.99, 82/100, and Belei Detox Night Moisturiser, £8.48, 81/100, Amazon.

✶ HOW WE TESTED We used the same testing procedure we use with branded hydrating face creams to test 11 own-brand day creams and 10 own-brand night creams with 250 women over a two-week period. They assessed the packaging design of each cream, as well as its texture, effects and more. We used a specialist device to measure the hydration of skin immediately after application and again after six hours to determine how effective each cream was.