Stop everything! Rihanna’s new make-up line has landed
After the strictest embargo we’ve ever experienced, it’s finally here. But it took us two NDAS NDAS* and a flight to NYC to get a first look…
whatever products I wanted to make, and whatever colours or shades, down to the fonts on the packaging,’ she enthused. The result of this 100% involvement? For starters, Fenty’s Pro Filt’r Foundation (£26), a base that comes in 40 shades, all of which will be stocked in every store worldwide (no weighting towards the Caucasian middle-ground allowed, no matter where the store is located). And we’re happy to attest that it delivers a red-carpet-ready velvet matte finish that isn’t chalky or devoid of moisture.
The second step comes from a collection of magnetic wands that stick together to create your own concealing, highlighting and contouring mix. ‘There are so many and they are so fun,’ says Rihanna. ‘Use them as you please depending on your mood, your outfit and where’s you’re going.’ Product names are unapologetically her, with one highlighter – ‘Ginger Binge’ – referring to a wild night spent with Ed Sheeran – platonic, may we add. Finish with the portable blotting papers. ‘It’s in our Fenty Beauty signature pinky nude colour. I wanted it to be different from regular blotting paper; I wanted it to feel a little bit sexy.’