THE JOKE’S ON YOU

Grazia (UK) - - 10 Hot Stories -

KE­BAB BOXES, poly­styrene cups, laun­dry bags: the de­tri­tus of a typ­i­cally un­mod­ish stu­dent house or the most in-de­mand ac­ces­sories you can own right now? Both, sort of. Fash­ion is in the throes of a high-low love af­fair in which ba­nal ephemera is given a haute re­think (and a price tag to match).

Vete­ments and Ba­len­ci­aga’s agen­das-et­ter ex­traor­di­naire Demna Gvasalia is the pa­tron saint of the punch­line pur­chase; this sea­son he gives us a £3,780 ‘Bi­ble’ clutch ( bot­tom right), fol­low­ing in the foot­steps of those DHL T-shirts and that £2,000 ‘Ikea’ bag the in­ter­net went nuts over. Now the trend for luxe-ing up the low-end has gained mo­men­tum across the board. Irony abounds – from Tif­fany & Co’s bone china ‘dis­pos­able’ cof­fee cups (£90 for a set of two, top right) and Bel­gian her­itage brand Del­vaux’s bag re­sem­bling a car­ton of frites – fork in­cluded (a snip at £700, far left), to Comme des Garçon’s ‘pa­per bag’ tote. Last week’s CFDA/VOGUE Fash­ion Fund win­ner, Tel­far Cle­mens, even de­signed the new uni­sex uni­forms for US fast-food chain White Cas­tle (which, yes, you could buy if they hadn’t al­ready sold out).

And the trend isn’t go­ing away. Pieces for your S/S ’18 wish list: Anya Hind­march’s ke­bab-box clutch bags, Moschino’s bath plug ear­rings, Mai­son Margiela’s lug­gage se­cu­rity tags (af­fixed to grown-up hand­bags in the show) and Christo­pher Kane’s mop-head ear­rings. Or­di­nary never looked so ex­tra­or­di­nary. These pieces are fun, that’s ob­vi­ous, but are we the punch­line? De­trac­tors ar­gue this is cap­i­tal­ism gone mad; sup­port­ers say these de­signs sig­nal a sub­ver­sive, self-aware dig at ram­pant con­sumerism. It’s cer­tainly con­fus­ing, even provoca­tive, but we’ll take that over bor­ing any day.

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