undercover stars

A great look starts with great lingerie, and great lingerie starts with Intimissimi

one to making anything (and we mean anything) look amazing? Confidence. Rule number two? Great lingerie. Intimissimi, whose bras are made by women for women and fuse superlative fit with comfort and modern style, want to give women both. The Italian brand knows that finding the right fit doesn’t just make you look good, it makes you feel good.

That’s why Intimissimi’s #Insideandout campaign eschews traditional semi-clad lingerie imagery and instead features inspirational women posing fully clothed, a celebration of who they are and what they’ve achieved. The campaign stars leaders in their fields, such as model Irina Shayk, actress Dakota Johnson and tennis ace Ana Ivanovic – women who remind us of what we can achieve when we’re at ease with ourselves. The bras they chose don’t define them, they help them get on with their days in comfort and style.

Cookery author and entrepreneur Ella Mills ( pictured), aka Deliciously Ella, chose the Irina balconette bra for her shoot. She describes it as ‘something simple and comfortable that works every day, but is still attractive.’ And her definition of what’s sexy? ‘Feeling comfortable in your own skin. I think there’s nothing more empowering than feeling confident in who you are.’ We couldn’t agree more. Available from uk.intimissimi.com, Bond Street, Kings Road, Westfield London, Bluewater and Brighton.