Your bum’s new se­cret weapon

Grazia (UK) - - 10 Hot Stories -

WE’VE TRIED SHEET ONES, dry ones, bub­bling ones, char­coal ones, stick-on ones and sleep-in ones. But the beauty world has sur­passed it­self with the lat­est ad­di­tions to the world of masks: ones for your boobs, neck and bum. And in the week that Cindy Craw­ford’s Us-based fa­cial­ist, Thuyen Nguyen, an­nounced the launch of his tight­en­ing, ton­ing (and nightly) neck masque, it’s clear that al­ter­na­tive mask­ing is be­com­ing big busi­ness.

Re­ally, necks are noth­ing – an ex­ten­sion of the face. But bums? A glance at Cal­i­for­nian brand Anese’s Instagram (@anese.co), and the peachy pos­te­ri­ors they post, should tell you all you need to know about bum mask­ing. Their Down With Thick­ness Col­la­gen Booty Mask, $35 [£25] – avail­able to be shipped world­wide – con­tains Kaolin clay and col­la­gen to clear con­ges­tion and leave your tush peachy-soft. All you’ve got to do is ap­ply it and wait 15 min­utes… pre­sum­ably while stand­ing or ly­ing on your front – to­tally naked.

And who knew you’d ever think you need a mask for your boobs? Biox­idea’s Mir­a­cle 24 Breast Mask, $59 [£42], uses hy­drat­ing hyaluronic acid to plump. Then there are Nan­nette de Gaspé’s body masks – stocked by all luxe e-tail­ers, in­clud­ing Net-a-porter and Sel­fridges. The Bust ver­sion, £130 (they do bum, hand, mouth and neck) sticks on, is to­tally dry and works by in­fus­ing ac­tives, such as firm­ing ma­rine col­la­gen, di­rectly into skin over a few hours. They’re all shaped to sit snug­gly around the nip­ple. Bonkers or ge­nius? We’re go­ing with a bit of both.

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