Your bum’s new secret weapon

WE’VE TRIED SHEET ONES, dry ones, bubbling ones, charcoal ones, stick-on ones and sleep-in ones. But the beauty world has surpassed itself with the latest additions to the world of masks: ones for your boobs, neck and bum. And in the week that Cindy Crawford’s Us-based facialist, Thuyen Nguyen, announced the launch of his tightening, toning (and nightly) neck masque, it’s clear that alternative masking is becoming big business.

Really, necks are nothing – an extension of the face. But bums? A glance at Californian brand Anese’s Instagram (@anese.co), and the peachy posteriors they post, should tell you all you need to know about bum masking. Their Down With Thickness Collagen Booty Mask, $35 [£25] – available to be shipped worldwide – contains Kaolin clay and collagen to clear congestion and leave your tush peachy-soft. All you’ve got to do is apply it and wait 15 minutes… presumably while standing or lying on your front – totally naked.

And who knew you’d ever think you need a mask for your boobs? Bioxidea’s Miracle 24 Breast Mask, $59 [£42], uses hydrating hyaluronic acid to plump. Then there are Nannette de Gaspé’s body masks – stocked by all luxe e-tailers, including Net-a-porter and Selfridges. The Bust version, £130 (they do bum, hand, mouth and neck) sticks on, is totally dry and works by infusing actives, such as firming marine collagen, directly into skin over a few hours. They’re all shaped to sit snuggly around the nipple. Bonkers or genius? We’re going with a bit of both.