BRAVO TO THESE BEAUTY BRANDS

Beauty Pie

Launched in 2016, Beauty Pie sources hardworking skincare and make-up from the same labs as your favourite luxe brands and sells them to subscribers without the usual mark-ups.

Key product: Beauty Pie Superactive Capsules [1], £50, members pay £10.54

The Inkey List

Pegged as the ‘beauty translator’, The Inkey List aims to simplify the often headache-headacheinducing skincare world. Its packaging explains each formula’s exact benefits and talks you through the role of every ingredient.

Key product: Hyaluronic Acid [2], £4.99

By Sarah London

Rather than hiding it away on the back, By Sarah London lists all of its ingredients upfront, using layman’s terms, while listing the chemical names (as yes, everything is a chemical) on the back.

Key product: By Sarah London Green Clay Cleansing Balm [3], £29.50

No B.S.

Instead of a confusing line-up of hundreds of formulas, No B.S. has stripped back skincare to the very basics, making it easier to navigate than ever.

Key product: No B.S. Day + Night Hyaluronic Cream [4], £70

Lumene

The antithesis of shady labelling, Lumene’s new packaging clearly states how much of its formulas are natural in origin.

Key product: Lumene Valo Nordic-c Glow Reveal Peeling Mask [5], £16.90