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american style is iconic ...says Tommy Hilfiger of Dennis Hopper’s 1969 classic Easy Rider ‘I saw this when it opened in 1969. The movie put the spotlight on iconic Americana fashion and the hippie revolution that changed my outlook on life. That year was a turning point for me. I went from being a young student to becoming an entrepreneur driven by dreams of launching my own brand. I opened my first store, People’s Place, where I sold styles you couldn’t find anywhere else in my small hometown of Elmira in upstate New York.’