THE COOL CROWD

UOMA BEAUTY

Frustrated with the beauty industry’s lack of inclusion, Sharon Chuter created an ‘Afropolitan’ make-up line that celebrates diversity. The high-quality formulas target a vast range of skin tones and types. The Say What?! Foundation, £29.50, comes in 51 shades and six formulas to address specific needs, such as dullness in the Black Pearl range for very deep tones and sensitivity in the White Pearl range for very fair skin. uomabeauty.com

SKIN PROUD

Backed by skincare expert Dr Ewoma Ukeleghe, Skin Proud is the latest buzz-brand that’s effective yet affordable and caters for all. Packed with potent actives (like vitamin C, retinol and niacinamide), all nine products are colourcoded to tell you what time of day to use them. The hero? Sorbet Skin, £13.95, a moisturiser to wake up your complexion. iamskinproud.com

B.BARE COSMETICS

Obsessed with the brushed-up, feathered finish of brow lamination? B.bare Cosmetics will be right up your street. The range includes DIY lamination kits, from £60, for pro-level results that last for weeks, a faux lamination kit, £24, to shape and fix brows in a matter of minutes, as well as the B.bare Hero, £24, a nourishing balm of butters and oils for healthier brows. bbare.com

APOTH AND CO.

London-based Apoth and Co. sought a natural, eco-friendly range to target our often neglected lips. First, the exfoliating lip scrub eradicates dead skin before the gel mask hydrates and soothes with aloe vera. Finally, the balm, with coconut oil and avocado, nourishes. The result? A supple pout. £14 each or £32 for the trio. apothandco.com