SHOPPING GEMS

From antique stores and independent shops to stylish shopping centres and malls

SOUVENIR HUNTING

Shop like the Victorians and go in search of the ultimate memento of your travels. Books by local authors, artworks, traditional crafts and handmade memorabilia.

You'll find independent bookshops, such as the award-winning Hungerford Bookshop at the heart of the historic town, stores and pop-up boutiques such as We Make Bristol in Westbury-on-Trym, which only stocks products by local artists and designers, hidden in all corners of the Great West Way.

Bath is a fantastic shopping destination for independents - whether you're into antique jewellery, antiquarian books, bohemian interiors or fine cheeses, you can take home some really unique finds. Head to Milsom Place to discover a fantastic mix of both famous names and breakthrough brands.

Don't dismiss the gift shops at top tourist attractions or tourist information offices either. Stonehenge gift shop, for instance, sells striking lino prints of the stones by local artist Caroline Day. Or pop into The Mill Shop following your visit to Whitchurch Silk Mill for exclusive silk gifts that have been woven right there at the Mill.

KNOW BEFORE YOU GO

The way we all shop is going to feel different for a while due to the coronavirus (COVID-19). Please expect one-way systems, signage to help guide you while you shop, hand sanitiser stations and enhanced cleaning procedures around the centres. Face coverings are compulsory throughout the centres, including in all stores. Shops and car parks will only accept card or contactless payments. Please respect the need to social distance, and avoid shopping in large groups.

Look for shops in unexpected locations, too. St Peter's Church in Marlborough is now home to a craft shop selling all sorts of cute, colourful gifts. Or visit for their twice-weekly market, located on the High Street - one of the widest in the UK and lined on both sides with characterful old buildings housing an array of chic cafés and independent shops.

In Bristol, the Christmas Steps Arts Quarter is a hidden-away haven for one-offs including musical instruments, herbal remedies and fine spirits. There's also some marvellous markets selling everything from local crafts to artisan delicacies. Check out the Charter Market in Salisbury on Tuesdays and Saturdays or St Nick's Market in Bristol, every day except Sunday. bathgiftcard.com

Did you know? Bath has its own Gift Card that is accepted across the city in shops and restaurants, hotels and bars, museums and manicurists. The best of Bath in one little card! To find out more visit

DESIGNER FASHION

The Great West Way is proud to be home to one of the largest covered designer outlets in Europe - McArthurGlen Designer Outlet Swindon, or a short detour from the route, Clarks Village, Somerset are great places to pick up discounted top name brands like Hobbs, Jack Wills, Molton Brown, North Face and Osprey.

Then there's Kilver Court Designer Village, a short distance south of Bath, where as well as fashion there are luxurious lifestyle brands like Liberty London, known for its iconic floral prints, plus a gorgeous garden to explore.

For a truly personalised service, and exclusive couture clothing, visit one of the posh boutiques along the touring route. Fluidity in Henley-on-Thames attracts high flyers near and far and is rumoured to be former Prime Minister Theresa May's favourite.

For jewellery, consider getting a bespoke piece made by a local jeweller. Goldsmith Paul Newton in Malmesbury crafts exquisite pendants, earrings and rings set with dazzling jewels (good to know if you're thinking of making a proposal while you're away!). Or for sensational silver jewellery, go to Tundra Jewellers in Devizes, or visit Deacons Jewellers in Swindon.