How Britain is embracing American-style pageants
at great expense and the most successful girls have trainers to teach them perfect posture and interview technique. Halle won’t have to pay to take part in the Florida finals – her success in the UK competition secured her a free place – and the fairytale dress, which helped her to the crown, cost just £60. However, she is being trained, via Skype, by professional US pageant coach Cyrus Frakes-Kings. He is the star of another American reality series, King of the Crown, and is blessed with that peculiarly transatlantic way of speaking As the blurb on the Gowns and Crowns website of which he is CEO puts it, Cy is good at “understanding you can’t buy confidence, but you can build it. Cy teaches individual classes giving each client the freedom and privacy to discover their own individuality through pageantry.” “He is totally full on,” admits Robyn, who is married to former rugby league player Glenn Morrison, who is now head coach at Dewsbury Rams. “He is exactly what you would imagine an American beauty pageant trainer would be, but he’s been great for Halle. “She is a brilliant gymnast, so she is used to performing in that sense, but there is also an interview element to the pageants and in that very British way Halle tends to be a bit too modest about her achievements. Cy is there really to give her a bit of advice, to tell her it’s OK to talk about the medals she has won. “There are some kids who are basically being prepped for pageants as they come out of the womb, but that kind of beauty queen breeding is much more common in America. I’m not going to say there are no pushy parents over here. Of course there are. There are mums who live vicariously through their children, but I don’t think that’s unique to pageants. You see them at dance schools, at junior football clubs. “But pageants do have a bit of an unfair reputation. People think the atmosphere is really bitchy, but it’s not. In fact it’s completely the opposite. Halle has already made so many friends and there is a confidence which comes with this kind of performing. It sounds a cliche, I know, but it is like a family. “People say that it makes little girls grow up too quickly, but I just don’t see that. In the junior competition there’s no swimwear section, the only make-up they wear is a little bit of mascara. It really is just about having fun in gorgeous dresses. What little girl wouldn’t want to do that?” Ask Halle what she enjoys about competing to be a beauty queen and she gives a pageant-winning response. “I like meeting the other girls and raising money for charity,” she says, explaining that all the contestants in Galaxy UK are encouraged to support a particular good cause. This year it was the Christie Charity, which supports cancer sufferers and their families, and while the final figures aren’t in the organisers reckon they’ve raised £36,000. “I saw my mum competing and it just looked like a lot of fun. I wouldn’t do it if it wasn’t. When I won my first pageant I didn’t know whether to take my crown into school or not, but my friends wanted to see it and now a lot of them want to take part too.” It’s that kind of word of mouth which has seen Americanstyle pageants take off in Britain. Ten years ago child beauty contests didn’t exist in this country. Now there are in excess of 20 and ones like the Mini Miss Sparkle UK have six categories starting with the under twos. Holly Pirrie, herself a former beauty queen, started the UK franchise of the Galaxy contest in 2008 and last year it had more than 2,000 entries for its junior competition. “Five years ago it would have been half that, probably less,” she says. “I think the rise has largely been down to social media which has allowed people to see what these pageants are really all about. I guess it’s come full circle. My mum grew up watching Miss World on the television and she passed her love of these contests onto me. “In the 1970s with the rise of the feminist movement traditional beauty contests