Tech firm set to tackle fake news
LOGICALLY – a tech start-up using AI to detect misinformation and to provide a fact-checking service to combat fake news - has raised £2.5m to further develop its product in time for the US election.
The company has secured funding from NPIF – Mercia Equity Finance, which is managed by Mercia and is part of the Northern Powerhouse Investment Fund, and XTX Ventures - the venture capital affiliate of XTX Markets, a leading global algorithmic trading firm.
Logically, which is based in Brighouse, uses a team of dedicated fact-checkers alongside artificial intelligence (AI) and digital forensics to analyse media stories and conspiracy theories to help the public separate facts from falsehoods.
It can also track sources of disinformation, as it did recently when it identified false information purporting to link Covid-19 to 5G phone masts.
Logically has a free app for consumers and also works with governments, news organisations and social media platforms to help prevent misinformation.
It has already been used in the Indian general and regional elections last year, in which it detected over 130,000 pieces of problematic content.
It has secured contracts in the USA with public sector and social media platforms in the country to report on the forthcoming elections.
Logically was founded in 2017 by Lyric Jain, a graduate of both Cambridge and Massachusetts Institute of Technology (MIT), after witnessing the public debate about Brexit and 2016 US elections.
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