Coop­ers launches new in­ter­ac­tive chat ser­vice

Harefield Gazette - - PROPERTY -

ev­i­dence that pre-elec­tion jit­ters were putting home buy­ers off, it is seem­ingly un­able to pre­vent house sales, as more homes were sold in the lat­est fi­nan­cial year than in any year since the last visit to the bal­lot box.

Ac­cord­ing to re­cent new gov­ern­ment fig­ures, just over 1.2m homes were sold in the last fi­nan­cial year, more than in any year since the coali­tion came to power and the high­est num­ber since 2007–08, when 1.47m houses changed hands.

HMRC fig­ures show there were 100,790 sales in March, down slightly from 100,940 in Fe­bruar y but above the lev­els of the pre­vi­ous four months and only 2.5% lower than sales in the same month last year.

As a yard­stick to th­ese statis­tics, HM Rev­enue & Cus­toms re­por ted that the num­ber of monthly proper ty sales peaked at al­most 150,000 in the boom years be­fore the credit crunch and fell as low as 51,740 in 2009.

Brian Mur­phy, head of lend­ing at the Mor tgage Ad­vice Bureau, said, “Af­ter a quiet win­ter, it is en­cour­ag­ing to see that the growth ob­ser ved by HMRC in Fe­bruar y has been sus­tained.” How­ever, he stressed that ‘main­tain­ing af­ford­abil­ity and ad­dress­ing the im­bal­ance be­tween sup­ply and de­mand re­mains a pri­or­ity’.

In­ter­est­ingly, Right­move an­nounced that March had been its busiest month, with vis­i­tors to its web site up 20% on the year to 115 mil­lion. It also re­vealed the high­est av­er­age na­tional ask­ing price, of £286,133, in April, de­spite re­cent signs point­ing to a slow­down as would-be buy­ers wait for the out­come of the elec­tion.

Ask­ing prices were 1.6% higher than in March and 4.7% more than in the same pe­riod a year ear­lier. The in­crease was driven by de­mand out­pac­ing an acute lack of homes for sale, and the num­ber of new sell­ers has fallen by 4% this year com­pared with the same pe­riod in 2014.

In the south of the countr y, the price of proper ty com­ing to mar­ket was up by an av­er­age of nearly £85,000, or 27.5% since the last elec­tion. The high de­mand for homes in Lon­don and lack of sup­ply fu­elled this in­crease, with a £195,420 price rise, or 49% im­prove­ment, in the cap­i­tal over the past five years.

Paul Gille­spie; 020 8426 1972; pgille­spie@gibbs-gille­spie. co.uk; www.face­book.com/ gibb­s­gille­spie;Twit­ter: @ gibb­s­gille­spie

CHAT SER­VICE:

Coop­ers new 24/7 chat fea­ture means that clients can now ask ques­tions or book view­ings at any time of day.

THE ma­jor­ity of peo­ple will spend lots of time brows­ing prop­er­ties on­line be­fore even con­sid­er­ing mak­ing di­rect con­tact with an es­tate agent. Peak times are typ­i­cally evenings and week­ends when es­tate agents’ of­fices are closed.

Coop­ers have re­cently launched their new live chat fea­ture which is avail­able 24/7 pro­vid­ing a pow­er­ful round the clock mar­ket­ing tool. Po­ten­tial sell­ers, buy­ers, land­lords and ten­ants are able to ask us a ques­tion or book a view­ing and re­ceive an im­me­di­ate an­swer no mat­ter what time of the day it is.

“Re­search shows that live chat is the pre­ferred method of com­mu­ni­ca­tion by 20% of web­site vis­i­tors, many of whom would never

pick up the phone and call.

“This statis­tic proved that we were miss­ing out on a key tool when mar­ket­ing our prop­er­ties, there­fore we de­cided to in­tro­duce live chat to our web­site to help gen­er­ate more hot leads than ever be­fore.”

As well as an­swer­ing ques­tions im­me­di­ately, Coop­ers’ live chat will as­sist in the book­ing of val­u­a­tions and view­ings cap­ture con­tact de­tails and prop­erty re­quire­ments of buy­ers and ten­ants and can also pro­vide links to use­ful sites giv­ing in­for­ma­tion on the lo­cal area such as schools, shop­ping cen­tres and other fa­cil­i­ties.

Head on over to Coop­ers web­site at www.coop­er­sres­i­den­tial.co.uk.

If you are think­ing of sell­ing or let­ting a prop­erty, we would be de­lighted to help. Con­tact us on 01895 625625.

FOR SALE:

This end ter­race two bed­room house in Brix­ham Cres­cent, Ruis­lip, is within walk­ing dis­tance of Ruis­lip Manor and Rusilip high streets and ready to move into – £460,000. Call Coop­ers on 01895 677400.

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