SMI­LEY FACE FOR BAI­LEY: Dog made into ‘emoji’ char­ac­ter

Pooch picked for icons

Harefield Gazette - - FRONT PAGE - by Kather­ine Cle­men­tine kather­ine.cle­men­tine@trin­i­tymir­

A HARE­FIELD hound has a unique claim to fame af­ter be­ing made into an “emoji” char­ac­ter.

Emo­jis are small, fun im­ages that can be in­serted into elec­tronic mes­sages, emails or texts to ex­press your mood.

They are sim­i­lar to emoti­cons, or smi­ley faces, that have been used for years, but this new Ja­panese in­no­va­tion al­lows for a much wider range of icons.

Now the Dogs Trust, the UK’s largest dog wel­fare char­ity, has its own range of 23 dog-based emo­jis based on pop­u­lar breeds in the UK.

Each im­age is based on a real life dog and in­cludes Bai­ley the Bi­chon Frise from Dogs Trust Hare­field, in Harvil Road.

Richard Moore, man­ager of Dogs Trust Re­hom­ing Cen­tre Hare­field, said: “We are de­lighted that Bai­ley is the in­spi­ra­tion be­hind the Bi­chon Frise Dogs Trust Emoji. He has al­ways been a su­per­star in our eyes and we re­ally hope this cam­paign helps him to find his per­fect fam­ily.”

The ar­rival of the Dogs Trust Emoji aims to celebrate ca­nine di­ver­sity in all its ‘bark­ing’ glory af­ter Ap­ple up­dated its ex­ist­ing emoji key­board to pro­vide a more racially di­verse range of char­ac­ters.

Through the Dogs Trust Emoji key­board, the char­ity hopes to cap­i­talise on a new trend to re­mind would-be dog own­ers about the va­ri­ety of breeds at re­hom­ing cen­tres.

Adrian Bur­der, CEO of Dogs Trust says: “As the UK’s largest dog wel­fare char­ity, we have a re­spon­si­bil­ity to en­sure all dogs are fairly treated, and rep­re­sented, in both the dig­i­tal and real world.

“While we fully sup­port the re­cent up­dates to di­ver­sify the emoji key­board, with nine mil­lion ca­nines in fam­ily homes across the coun­try, we also feel dogs de­serve that same rep­re­sen­ta­tion.

“We see so many won­der­fully dif­fer­ent dogs ev­ery day, we wanted to share this with the public.”

Staff at Hare­field de­scribe Bai­ley as “a very sweet boy who can be a lit­tle shy”. He loves other dogs, they hope he can be re­homed in a fam­ily which has another ex­ist­ing dog to learn from to help him build his con­fi­dence.

Dogs Trust Emoji is avail­able to down­load for free on Ap­ple iOS and Google An­droid.

If you would like to re­home any of dogs at Dogs Trust Hare­field, con­tact them on 01895 453930 or visit uk.

n FA­MOUS FACE: Bai­ley, one of the board­ers at The Dogs Trust Hare­field, has been made into an Emoji icon

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