Mir­ror mir­ror on the air­port wall

Should I buy this stuff at all? New de­vice at T5 re­flects so­cial me­dia trends

Harefield Gazette - - NEWS -

heAThROW’S Ter­mi­nal 5 has opened its new Per­sonal Shop­ping Lounge, un­veil­ing the ‘world’s most con­nected mir­ror’.

As the ap­petite for shar­ing and feed­back via so­cial me­dia net­works con­tin­ues to grow, Heathrow has re­sponded by en­abling vis­i­tors to con­nect with their friends on so­cial me­dia to get im­me­di­ate feed­back on de­sired pur­chases as they shop.

Pas­sen­gers who book the com­ple­men­tary per­sonal shop­ping ser­vice can post pho­tos and stream live videos from the mir­ror in the new lounge in Ter­mi­nal 5, show­ing their cho­sen items to their so­cial com­mu­nity, with likes and com­ments ap­pear­ing in the mir­ror’s re­flec­tion in real-time.

The launch comes as re­search re­veals 60% of Brits that re­ceived en­cour­age­ment from their on­line com­mu­nity are more sat­is­fied with their pur­chase. Of the peo­ple sur­veyed 40% also say their part­ner’s opin­ion is the one they value most and men are more than twice as likely (56%) to lis­ten to their other halves than women. In­ter­est­ingly, men are also twice as likely to think their boss would be the best per­son to choose an item of cloth­ing for them.

Sharon Da­ley, head of per­sonal shop­ping at Heathrow, said: “Our cus­tomers’ ex­pec­ta­tions of their shop­ping ex­pe­ri­ence are con­tin­u­ously evolv­ing. Now, they not only seek the pro­fes­sional sup­port of our per­sonal shop­pers, but also the sup­port of their so­cial com­mu­nity too. From to­day, our pas­sen­gers can en­joy the ex­pe­ri­ence of shop­ping over 400 brands in the com­fort of the pri­vate space and share the ex­pe­ri­ence with their friends across the globe, too.”

The launch of the new Per­sonal Shop­ping Lounge in Ter­mi­nal 5 fol­lows on from air­port’s be­spoke shop­ping ser­vice, which launched in 2014. Since launch, more than one mil­lion pas­sen­gers have used the free ser­vice. The tai­lored shop­ping ser­vice is com­ple­men­tary and avail­able for all pas­sen­gers, com­plete with free Cham­pagne, al­low­ing shop­pers to choose items from over 400 stores from across Heathrow, in­clud­ing Louis Vuit­ton, Chanel, Burberry, Zara and John Lewis.

Pas­sen­gers can book the free ser­vice on­line with of 24 per­sonal stylists who speak 14 lan­guages be­tween them. Fol­low­ing a brief from the client, stylists at Heathrow will pull to­gether a be­spoke se­lec­tion ready for the pas­sen­ger’s visit to the lounge.

Ter­mi­nal 5 is home to 23 fash­ion and lux­ury brands ce­ment­ing Heathrow’s rep­u­ta­tion as the home of In­ter­na­tional fash­ion. Cus­tomers across the globe have voted Heathrow as the “World’s Best Air­port for Shop­ping” seven years in a row.

Pas­sen­gers can book into the new Per­sonal Shop­ping Lounge to ex­pe­ri­ence the World’s Most Con­nected Mir­ror by vis­it­ing Heathrow.com/ per­son­al­shop­per ahead of their jour­ney.

BACk ATCHA: The new ‘con­nected’ mir­ror in the Per­sonal Shop­ping Lounge at Heathrow’s Ter­mi­nal 5

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