Will unique num­ber plate make se­ri­ous cap­i­tal?

Exclusive reg­is­tra­tion goes on sale for a cool £2.5mil­lion

Harefield Gazette - - NEWS - By David Rivers david.rivers@trin­i­tymir­ror.com

A NUM­BER plate based in west Lon­don has gone on sale for £2.5mil­lion in what the seller says is an at­tempt to break the Bri­tish record.

The plate says “LO17 DAN”, read­ing as “Lon­don”, and ap­peared on eBay to be col­lected from an ad­dress in Mid­dle­sex.

It was pur­chased from DVLA’s web­site on Tues­day for £799, the govern­ment agency con­firmed.

But the seller says pic­tures posted on eBay are for ref­er­ence only and are “not in­cluded”, so it is not clear what the real ver­sion looks like.

An ac­count un­der “avd­hu­dala-0” has not put the item un­der auc­tion, say­ing that pay­ment must be im­me­di­ate, but that he will “ac­cept rea­son­able of­fers”.

The seller says: “Pri­vate cher­ished reg­is­tra­tion for sale

“But to­day I sell you a cher­ished reg­is­tra­tion that I hold on DVLA re­ten­tion

“Which ev­ery­one world­wide knows & reads LON­DON: LOI7DAN.”

“Most sought af­ter num­ber plate in the UK,” the item in­for­ma­tion on the list­ing goes on to say.

“It will look amaz­ing on any car and any­one who sees it, will know in­stantly what the plate reads and means.

“It is one of the most valu­able num­ber plates to be sold in the UK to date.

“You are not only buy­ing a num­ber plate but will also be a part of his­tory. Once sold, it will also be the most ex­pen­sive num­ber plate to be sold on UK soil. The buyer will make his­tory and get recog­ni­tion on that ba­sis.

“This is a valu­able cher­ished num­ber plate cost me a lot, I brought it as a fi­nan­cial in­vest­ment but need to sell due to other fi­nan­cial com­mit­ments. I hold the num­ber plate on re­ten­tion.

“I have al­ready had of­fers of £500,000 but it worth a lot more. I have not put this on auc­tion as I do not want a bid­ding war. Pay­ment to be made im­me­di­ately.”

The cur­rent Bri­tish record for the most ex­pen­sive num­ber plate reads “25 O” and was sold for £518,480 in Novem­ber 2014 and was put by John Collins on his 1960s Fer­rari 330 LMB, once owned by Eric Clap­ton.

CAP­I­TAL GAINS: An en­tre­pre­neur­ial seller in Mid­dle­sex has put this ‘LO17DAN’ reg­is­tra­tion up for auc­tion on eBay

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