JOIN OUR CLUB
New CBeebies show is specially designed for parents and tots to watch together with an eye on helping them learn together
GIOVANNA FLETCHER and Nigel Clarke are set to present The Baby Club, pioneering new series for BBC pre-school channel CBeebies. The Baby Club aims to help families engage and share precious time with their babies and toddlers as they explore everyday objects through discovery, play, song and story.
Made by Three Arrows Media, the series is the first of its kind for CBeebies as it is aimed at a dual audience of both adults and babies.
Author and presenter Giovanna said: “Presenting The Baby Club has been an absolute pleasure and I can’t wait to share it. As a mother of three the importance of play-time and making special memories with babies and toddlers during those early stages is incredibly important to me. I’m sure it’s going to appeal to such a wide variety of families.”
The Foundations Years Trust and the charity Peeple, which supports parents and learning, have been involved in the development of the series and in ensuring The Baby Club accurately reflects best practice. Professors from Sheffield University and Middlesex University have also contributed, along with a child psychologist and special practitioners in the child development field.
Prof Jackie Marsh from Sheffied University said: “The Baby Club will support learning for both children and parents. Its design principles map well on to what we know from research about how babies and toddlers, and adults, learn from television.
“It offers a valuable model of interactive and positive parenting, and families will have fun – and learn new skills – when watching it together.”