Heat (UK)

THE NEW SOCIAL MEDIA STARS

Meet the young Brits turning online fame into cold hard cash

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T hey hang out with everyone from Ed Sheeran to the Pope, travel the world staying in plush resorts, get showered with free stuff and boast more viewers than some TV channels. Big brands can chuck £10k at them for posting a few Instagram snaps – and they do all this from their living room, bedroom or garden shed.

Meet the social influencer­s: the savvy young Brits who’ve become global celebs, thanks to the pics and videos they share on Youtube, Instagram, Twitter and Snapchat. Whether it’s Zoella becoming the UK’S fastest-selling author or Joe Wicks earning £1m every month, this new breed of online stars is changing the fame game. They’re so powerful, even traditiona­l stars are taking note – Kendall Jenner and Gigi Hadid can make up to £100,000 per social media post.

heat has compiled a list of the UK social media sensations ruling the world from their smartphone­s…

OLI WHITE (22) Theoliwhit­etv 2.7m 923k 1.8m Vlogger – and Lee Ryan lookalike – whose zany videos have been viewed 288m times. He’s also penned a novel, Generation Next, about nerds who make it big on social media.

JOE WICKS (30) @thebodycoa­ch 299k 260k 1.7m Only two years ago, Joe was “getting paid peanuts” as a personal trainer. He’s since catapulted himself to household-name status with his fitness empire, which includes a Channel 4 TV show, a millionsel­ling cookbook (Lean In 15) and lucrative exercise programmes. It’s estimated to bring him in £1m a month and it’s all thanks to his smart social media use – think 15-second recipes, speedy HIIT workouts and (of course) loads of photos showcasing his toned pecs.

THE SACCONE-JOLYS Leflooftv 1.7m 520k 1.4m Jonathan and Anna Saccone-joly have uploaded daily videos of their family life in Surrey for years – even capturing the moments kids Emilia and Eduardo were born. Lovely.

SORTEDFOOD SORTEDFOOD 1.7m 111k 171k Launched by four kebabscoff­ing students in 2010, Sortedfood’s simple video recipes count Barack Obama and David Cameron among their followers.

EMILY COZMIUC (3) Emily Tube 2.5m She might only be a Peppa Pigloving toddler, but her Youtube videos have been viewed nearly 2bn times (Zoella’s yet to reach 1bn), earning her an estimated £585k a month.

TOTALBISCU­IT (32) Totalhalib­ut 2.25m 727k Also known as The Cynical Brit. He started out as a gaming commentato­r, but was diagnosed with cancer in 2015. He’s now in remission, thankfully.

WAYNE GOSS (39) gossmakeup­artist 2.8m 130k 531k Somerset-born make-up artist who specialise­s in celeb make-up tutorials (“How to Katy Perry!”). His “How to Contour and Highlight like kimkar dash ian” has had over 11m views.

LOUIS COLE (33) Funforloui­s 1.8m 867k 1.5m The globetrott­ing dreadlocke­d dude recently landed himself in hot water for making “propaganda” vids of him surfing and performing conga lines in North Korea.

COLIN FURZE (37) colinfurze 4.3m 28.5k 16.6k Plumber-turned-madcap inventor who builds mind-blowing contraptio­ns, such as the world’s longest motorbike, and the fastest pram on the planet.

TOMSKA (26) Tomska 4.3m 313k 88.9k Comic Thomas Ridgewell has been making sketches and cartoons for the internet since he was 11. It’s estimated he makes up to £10k a month from ad revenue.

VIKKSTAR12­3 (21) Vikkstar12­3 3.7m 1.39m 1.7m Vikram Barn sleeps from 8am-4pm, allowing him to vlog all night long about video games. He’s also part of laddish Youtube collective The Sidemen, who live together and post prank videos.

JIM CHAPMAN (29) @jimchapman 2.5m 2m 2.3m Gents’ fashion guru Jim – who’s married to beauty blogger Tanya Burr (see over the page) – is forever popping up in bestdresse­d lists. The sharp looker has also modelled for Burberry, presented ITV2’S Viral Tap with Caroline Flack and launched his own stationery range.

THE SLOW MO GUYS theslowmog­uys 8.9m 57.5k Their wacky“experiment­s ”– think crushing watermelon­s and getting hit in the face with a football, all filmed in glorious slow motion – have earned them over 1bn views on Youtube.

JOSEPH GARRETT (26) stampylong­head 8.3m 578k 742k The ex-barman from Hampshire owes his fame to sitting on a bed in his parents’ house posting videos of himself playing Minecraft. The nerd dream, basically.

MARCUS BUTLER (25) Marcusbutl­ertv 4.6m 3m 3.7m His videos of viral challenges (impression­s on helium balloons, anyone?) have led to a knockedout-in-the-first-stage appearance on Celebrity Masterchef and mentions on Family Guy.

BUBZBEAUTY (30) @bubzbeauty 2.9m 262k 811k Northern Irish lass Bubzbeauty aka Lindy Tsang calls herself “the biggest dork on the planet”. Her fashion and make-up blogs have allowed her to launch a clothes and cosmetics collection.

NIOMI SMART (24) @niomismart 1.7m 1.15m 1.8m Since splitting with Marcus Butler (below) in 2015, the healthy eating guru has written a book (Eat Smart) and built a big fan base, thanks to her gluten-free cake recipes and boxing workouts.

DANIELLE PEAZER (28) @Daniellepe­azer 161k 3m 1.2m Death threats from vicious trolls made Danielle consider going offline after splitting from boyfriend Liampayne in 2013. She’s probably glad she didn’t, as she’s reinvented herself as a social media star, posting workout routines and healthy eating tips.

JACK & FINN HARRIES (23) Jacksgap 4.1m 2.3m 1.8m The identical twins may have finished the Youtube vlog that charted (and funded) their gap year adventures, but they still have an army of teenage girl fans.

DAN HOWELL & PHIL LESTER @danisnoton­fire and @Amazingphi­l 6.3m 4.7m 4m The daft clips posted by this duo has led to them presenting BBC Radio 1 shows, and touring the US. The videos include such gems as “Cutting Snowflakes From Paper” (nearly 3m views).

ALFIE DEYES (23) @Pointlessb­log 5.5m 4.1m 4.8m Zoella’s boyfriend has uploaded a video to Youtube every day since he was 15. His most popular video, “Ariana Grande Does My Makeup”, has been viewed 15.5m times. He’s also a world record holder (most party poppers popped in 30 seconds).

DINA TORKIA (27) @dinatokio 594k 60.6k 1.2m Dubbed the “hijab blogger” by the press, designer/stylist Dina (known as Dina Tokio) proudly addresses her Muslim faith in her videos and tweets.

LOUISE PENTLAND (31) sprinkle of glitter 2.5m 1.94m 2.4m Louise’s first project was a craft blog. It soon mushroomed into Sprinkle Of Glitter, which covers everything from pregnancy to her mum’s death.

ISKRA LAWRENCE (26) @iskra 38.6k 149k 3.3m Iskra was once turned down by an agent because her hips were “too big”, but the size-14 model– who refuses to retouch her Insta pics – has definitely had the last laugh with big-buck deals with US underwear brand Aerie.

CASPAR LEE (22) @dicasp 7.1m 4.38m 3.8m Caspar might look like all of 1D put into a blender, but he’s also got famous mates to rival the boys. Cara Delevingne, Ed Sheeran and Seth Rogen have all appeared in Caspar’s videos, and he’s been linked to TV presenter Laura Whitmore.

TANYA BURR (27) @Tanyaburr 3.6m 2.5m 3.1m Once, Tanya’s make-up advice went no further than the Norwich department store where she worked. Now she broadcasts it to 3.6m Youtube followers every week. Her beauty tutorials are so successful ,Tanya now sits on FROWS and has her own Superdrug range.

DAN MIDDLETON (25) DANTDM 14.4m 914k 2.2m You won’t know what Minecraft is unless you’re a) under the age of ten or b) a parent. The video game is estimated to earn Dan up to $2.15m a year a year, by vlogging about it from his Northampto­nshire home. He’s so famous, even his pet pugs are celebs. Dan angered parents recently after the fire brigade called him “irresponsi­ble and thoughtles­s” for setting fire to a toy penguin with a blowtorch. He was trying to give it a haircut at the time.

JOE SUGG (25) Thatcherjo­e 7.8m 4.2m 5.8m Zoella’s little bro was a roofer (that explains the Youtube name) when he started uploading videos of himself doing pranks and impression­s. Now, he’s a celeb in his own right, thanks to footage showing him larking around with then-flatmate Caspar Lee (left) or being smeared in make-up by his big sister. His videos have been viewed nearly a billion times, while he’s also written two graphic novels and briefly dated Perrie from Little Mix last year.

KSI (23) Ksiolajide­bt 16.3m 2.73m 4.4m KSI: I Am A Bellend runs the title of his 2015 book. He clearly isn’t. For starters, he’s got nearly 5m more Youtube followers than Zoella, is reckoned to be worth a whopping £3.6m and is a part-time rapper, too – last year’s Keep Up album hit No13, spawning hit single Lamborghin­i (he drives one of those, too). KSI has earned it all by doing the kind of job every spotty teenage boy dreams of – playing video games, although he’s just as likely to vlog about his KFC addiction, which he probably gets for free.

ZOELLA (27) @zoella 11.6m 7.8m 10.6m Zoella – Zoe Sugg to her mum – has come a long way from the shy teenager who filmed make-up tips in her bedroom back in 2009. Today, she holds the record for being the fastest-selling debut author in history with 2014 novel Girl Online selling 78,000 copies in its first week. You can even buy Zoella-branded lipstick and doormats, thanks to her beauty and homeware ranges. She has a waxwork in Madame Tussauds, sung on the Band Aid 30 single and is worth an estimated £1.24m. She also reigns supreme as queen of the social media Britpack – boyfriend Alfie and brother Joe (see left) often pop up in her vlogs. But it’s not all bouncy videos gabbling about new eyeliners or recent ASOS hauls. Zoella has won praise from mental health charities after being vocal about the crippling anxiety she’s suffered since she was 14, which once made her so scared, she turned down the chance to meet Prince Harry. She currently lives in a £1m Brighton mansion with Alfie and pet pug Nala.

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