Jen’s the new well­ness queen

So long, Goop, and take your Moon Dust with you

Heat (UK) - - This Week -

It turns out Jen­nifer Anis­ton and Gwyneth Pal­trow have a lot in com­mon – and no, we’re not talk­ing about both of them be­ing with Brad Pitt back in the day. Af­ter years of suc­cess with wacky life­style brand Goop, Gwyn could be about to face some se­ri­ously stiff com­pe­ti­tion from her friend Jen, who’s telling ev­ery­one she wants to set up her own well­ness em­pire.

“Jen watched from the side­lines while Gwyneth built this mas­sive busi­ness, but al­ways thought, ‘I could do bet­ter!’” says an in­sider close to the ac­tress. “Jen wants to bring her tried-and- true reme­dies to her fans. There’ll be lots of yoga and med­i­ta­tion videos, plus tu­to­ri­als and lec­tures about Eastern phi­los­o­phy – Jen will in­vite her favourite yoga gu­rus to do ses­sions on her web­site. And she wants to sell a line of branded prod­ucts, too – ev­ery­thing from tea to yoga mats to beauty prod­ucts, and hope­fully even a line of pre­pared meals. It’ll be along the lines of Goop, but less weird, and with more of an Oprah vibe.”

Jen talked openly about her plans last week, con­fess­ing, “I have a fantasy where you have this beau­ti­ful space with fa­cial­ists, ro­tat­ing work­outs and med­i­ta­tion classes, plus a café with recipes that are health­ier ver­sions of de­li­cious foods, so you’re not de­prived. I’m working on it in my brain. Not to sound all woo-woo, but if you go out into the world with in­ner peace, you’re more joy­ful.”

And Jen, 48 – who’s been mar­ried to Justin Th­er­oux, 46, for two years – thinks she’ll ap­peal to more women than Gwyneth does be­cause of her own life­style.

“Jen has al­ways been cu­ri­ous about the in­ner work­ings of Goop and has no doubt learned what not to do through Gwyn’s mis­takes,” says our in­sider. “Jen’s plan is to be more main­stream. She’d like to ap­peal to the av­er­age woman and be­lieves there’s a mar­ket.

“Jen will also cap­i­talise on be­ing in a happy mar­riage. She’ll of­fer up re­la­tion­ship ad­vice and the se­crets to her mar­i­tal suc­cess. Jen be­lieves her fans are itch­ing to get an in­side look at her life.”

She’s not wrong there…

“See ya, Gwyn­nie”

Show off

Slurp­ing Justin #life­goals

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