THE HOTTER THE TONGS, THE SLEEKER YOUR HAIR

“When it comes to heat styling, getting the hottest temperature possible is not what matters,” says Dr Tim Moore, ghd chief technology officer, “Research has shown that 185°C is the optimum temperature for styling, both to prevent hair damage and ensure a long-lasting look. Using an iron at a higher temperature risks causing irreversible damage to the hair, while lower temperatures mean the style will not hold.”