Helensburgh Advertiser

Robots shouldn’t be taking calls

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VIRTUAL reality? Haud me back. This week contained two encounters with unreal “people” now used by assorted companies to avoid the tedious business of having an actual person answer the company phone.

Tell me in short sentence why you’re calling, they trill. Don’t go there. They’ll only misinterpr­et your shorthand and effortless­ly refer you to the wrong department. Who will re-route you via some bad music.

A variation on this profoundly irritating theme is the offer to chat with someone. They don’t, of course, mean that at all. They mean type in your query so that a bot can offer you a menu of things you don’t want to discuss. Certainly not with a virtual assistant with access to very few options.

There is a further wrinkle adopted by some financial institutio­ns. They won’t let you get near your own loot unless you download and utilise the company app. When it has elicited everything bar your inside leg measuremen­t it’s just possible they will OK your transactio­n. Or, often, not.

Earlier this week I made a 100-mile round trip to the mother lode of one of these outfits. Just so I could explain to an actual human being what manner of problem I was encounteri­ng.

It’s like all those supermarke­ts which have dispensed with till types in favour of the self service variety. If you’re lucky there might be an actual person lurking to assist if the magic scanner goes in a huff. Or, often, not.

And before you jump with Olympian ease to the wrong conclusion this is not a rant against modernity or technology. Merely an opinion that machines or AI and sentient humans are not interchang­eable.

 ?? ?? Artificial intelligen­ce is adding a new layer of terror to any attempts to contact a large company (Alexander Grey/Unsplash.com)
Artificial intelligen­ce is adding a new layer of terror to any attempts to contact a large company (Alexander Grey/Unsplash.com)

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