Elf efforts help raise cash for dementia charity
CARING Cadent employees organised an “elf day” to celebrate the festive season and raise money for the Alzheimer’s Society.
Staff donned pointy ears, jingly bells and the distinctive red and green of Father Christmas’ favourite assistants in return for a charity donation.
Aspiring bards penned their own seasonal verses in a festive poetry competition while would-be Mary Berrys and Paul Hollywoods cooked up an array of treats while knitters got busy making pom-poms for sale.
Staff even created their own Christmas grotto, with a special visit from Santa himself. Their ‘elfless efforts raised more than £1,600 - a sum set to double to £3,200 thanks to Hinckley based Cadent’s matched giving scheme.
David Parkin, Cadent’s director of safety and network strate- gy, is championing the company’s two-year, £100,000 fundraising partnership with Alzheimer’s Society.
He said: “This is a tremendous effort. It is heartening to see how our staff have got behind the effort to raise funds and trans- form the lives of those living with dementia and their carers.
“Someone develops dementia every three minutes. The money we have raised will provide vital support services for people with dementia and ultimately help to find a cure for this condition.”
Cadent announced its partnership with Alzheimer’s Society in June after employees voted for it to become the company’s nominated charity.
The company has pledged to raise £100,000 for Alzheimer’s Society over two years and to make at least 1,000 employees ‘Dementia Friends’.
Alzheimer’s Society provides information and support, funds research and creates lasting change for people affected by dementia. For more information about Alzheimer’s Society go to alzheimers.org.uk