East Midlands Railway staff get new uniforms and new look
FROM LAST WEEK
MORE than 2,000 East Midlands Railway (EMR) staff began wearing new uniforms last week.
The uniform, which will be worn by customer service, drivers and fleet staff, has been designed to be more easily identifiable to customers.
New name badges also include language flags to identify those who are confident of speaking other languages to assist customers.
Neil Grabham, customer experience director for EMR said: “The new uniform, which was designed in collaboration with staff from start to finish, will give our colleagues a fresh look, making them easily recognisable to customers in the EMR colours.
“It has been designed with practicality and comfort in mind, and of course, it will help all EMR colleagues retain a highly visible and recognisable presence around our stations and on board.
“I am so proud of everyone who has been involved in this project.
“We’ve created a uniform that not only looks good, but also allows staff to bring their authentic selves to work and wear their new uniform with pride.”
The collection was designed and developed by the Debbie Johnson, who has previously designed internationally for many of the world’s leading airlines, travel and transport companies, including Virgin Atlantic and Eurostar.
She said: “The uniform has been created based on user feedback and collaboration with a volunteer working group from across all areas of EMR.
“In the early stages of the project, we immersed ourselves in swatches of material, to find the perfect balance of fabrics, patterns and textures that work with the heritage and colour palette, and perfectly tell the story of the brand, but also retained a look and feel of a modern working uniform”.
Louise Noke, a customer service officer for EMR, said: “I have been involved in the uniform trial from the beginning in 2021 and I was delighted to be asked to help launch the uniform to the rest of EMR staff.
“Having my colleagues from across the business comment on how great the uniform looks has been such a positive experience.
“We have been patiently waiting for the new uniform to arrive.”