How council is aiming to tempt more tourists into the borough
PLANS to attract more tourists to Hinckley and Bosworth have been outlined by the borough council.
Priorities in the council’s new tourism strategy include attracting more overnight visitors, helping tourism businesses to reach a wider audience via social media and helping businesses make the most of smart technology.
The strategy aims to build on the success of attractions such as Bosworth Battlefield Visitor Centre, Twycross Zoo, the Triumph Visitor Centre, and the towns of Hinckley and Market Bosworth.
In 2022, the borough generated 4.15 million tourist days, which brought in £226 million and supported 2,281 jobs.
Deputy council leader Councillor Mark Bools, who is also responsible for leisure and tourism, said: “We are proud to have an extremely vibrant tourism sector. There is so much to do and see, and we want to help our tourism industry to thrive and grow even more in the coming years.
“We truly believe there’s something for everyone to see and do here – whether you want to visit the renowned primate centre at Twycross Zoo, see the birthplace of Tudor England, or visit one of the many areas of natural beauty.
“Looking forward, there are several exciting new projects under way, all of which will be delivered this year.
These include the exciting Bosworth 1485 sculpture trail, a Great Food Club trail called Taste the Place and additional short breaks opportunities.
“This new strategy will boost the borough’s visitor economy, enrich
We are proud to have an extremely vibrant tourism sector. We truly believe there’s something for everyone to see Mark Bools
ing and expanding on the variety of business, leisure and hospitality opportunities we already have to offer.”
“I am also pleased to say that we have completed our first podcast focusing on the theme of travel and tourism – a very personal view of what I consider to be some of the highlights of the borough.” The podcast is available on the council’s YouTube channel https://youtu.be/_icY5y0ONGo For more information,visit: www.richardiiicountry.com