Styled by: Daniel w. Fletcher

HISKIND - - GET PRICKED - Words Beatrice Mus­to­cea

Styling Ben Schofield Pho­tog­ra­phy Thurstan Red­ding Cast­ing So­phie Ly­nas at Leda Hair Jody Tay­lor Model Karim At Leda Footwear Camper With an ‘art im­i­tates life’ men­tal­ity, Daniel w. Fletcher has ab­sorbed the so­cial is­sues of con­tem­po­rary Bri­tain, turn­ing his fash­ion into a stylish and fresh plat­form for com­men­tary against civic dis­en­fran­chise­ment.

From his Peck­ham Pony Club, a grad­u­ate col­lec­tion dis­sect­ing Peck­ham’s bor­der­line po­si­tion be­tween his­tor­i­cal poverty and gen­tri­fi­ca­tion, to the bittersweet nos­tal­gia of English School­boys for Au­tumn/win­ter ’16 and the un­sub­tle anti-brexit STAY for Spring/sum­mer ’17, Fletcher ac­tively paved the way for his most re­cent tour-de-force, ‘Let It Bleed’. He brought the time­less mo­tif of the call-to-arms that is his Au­tumn/win­ter ’17 col­lec­tion to our stu­dio, as seen on our cover star Jack Antonoff of Bleach­ers.

The last few years have been a very re­ward­ing ride for the Cen­tral Saint Martins alum, with his po­lit­i­cally mo­ti­vated style gath­er­ing en­dorse­ments from Lan­vin’s Lu­cas Ossendri­jver and artis­tic direc­tor at Louis Vuit­ton Kim Jones. His re­work­ings of tra­di­tional Bri­tish sil­hou­ettes tran­si­tioned into an epony­mous la­bel fresh off the grad­u­ate run­away, when Daniel found a fan in Open­ing Cer­e­mony, which started car­ry­ing his cap­sule col­lec­tion straight­away. As a firm be­liever that the younger gen­er­a­tion should con­stantly af­firm its pres­ence on the po­lit­i­cal scene, the brand has acted as a po­lit­i­cal ac­ti­va­tor, blur­ring the lines be­tween pre­sen­ta­tion and demon­stra­tion ever since Daniel re­asserted his com­mit­ment through his fash­ion to the Euro­pean Union in a peace­ful protest out­side 180 the Strand prior to the Brexit vote. The Fall ’17 out­ing vi­su­alises that con­cept fur­ther, call­ing mil­len­ni­als out to vote and make their voice heard.

Let It Bleed re­mains faith­ful to the po­lit­i­cally co­he­sive story that is in­te­gral to the brand’s ethos. The Au­tumn/win­ter’17 in­stal­ment an­nounces its de­sire for re­for­ma­tion from the very ti­tle, the vi­su­als to fur­ther be styled around the theme of a po­lit­i­cal rally, sup­ported through the patch­work of the de­signs, an ode to a ‘sewn to­gether’ spirit. That, along with the suits turned in­side out, another metaphor call­ing for the restructuring of Con­ser­va­tive aus­ter­ity, al­lows for the most triumphant chap­ter of Daniel W. Fletcher’s po­lit­i­cally aware and fash­ion for­ward ca­reer so far. daniel­wfletcher.com

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