Why wool?

The experts tell us all about this wonder material

Why is wool such a great material?

Graham Clark, Head of Marketing at British Wool, says, ‘It’s very hardwearing and naturally fire-resistant. A resilient fibre, it keeps its shape for longer than carpets made from other materials and is resistant to spills, which means it’s easy to care for. It’s also hypoallergenic, acting as a natural air filter.’

Does wool vary in quality?

‘Wool from different countries offers different features and benefits. In our opinion, British wool is the ideal fibre for making carpets and rugs because it’s so hardwearing. British Wool operates a licensee scheme, which helps consumers identify products with a genuinely high content of British wool. Simply look for the crook mark [above].’

Are wools from different breeds better suited to different flooring?

‘Breeding history and climate have an effect on the attributes of wool. For example, British mountain sheep often live in exposed environments, so their wool has adapted to protect them. This means different types of wool are suited to different flooring applications. In heavy footfall areas, such as halls and stairs where a hardwearing flooring is needed, British mountain wool is ideal. If a softer feel is required, in a bedroom for example, a cross-bred wool is perfect.’

Why is wool often mixed with other fibres in carpets?

Natalie Littlehales, Consumer Marketing Manager at Brintons Carpets, says, ‘Brintons has a strong commitment to the use of British wool in carpet, but in the 1950s pioneered the development of the 80 per cent wool, 20 per cent nylon blend of fibres that we use today. The addition of nylon makes wool carpet more resistant to abrasion, while preserving its softness and insulating properties.’