natural BEAUTY

Luxuriously soft and incredibly versatile, wool is the perfect choice for every interior

Wool is invitingly soft to the touch and o≠ers a warmth and comfort that is hard to beat. Add in its beauty, luxury and durability, and no wonder it is a favourite material for carpets, rugs, upholstery, curtains, cushions, throws and bedding.

This natural fibre has been appreciated for centuries and has been spun and woven into cloth since before 10,000 BC. Science is yet to produce a fibre that matches its unique properties.

Colourful life

Wool absorbs dyes deeply, locking the colour within its fibres, to produce hues with a rich and natural bloom that remains colourfast. From fine, silky smooth fabrics to chunky textural weaves, wool offers a natural, subtle lustre that synthetic fibres struggle to replicate.

Naturally insulating

Just as wool protects sheep from the weather, so it acts as an insulator in the home. Because the fibres absorb and release water vapour according to changes in humidity, generating and holding heat to provide excellent insulation, wool can help to retain warmth, cut down on draughts and energy loss, and absorb noise. Millions of tiny air pockets are produced when the fibres are crimped and tightly packed together. This helps to keep us warm in winter and, thanks to wool’s breathable qualities, also cool in summer. resilient results

Wool fibres are strong and resistant to tearing, able to be bent back on themselves more than 20,000 times without breaking, and their crimped structure creates elasticity. These robust characteristics make wool ideal for carpets and rugs, the fibres resilient to constant footfall with “bounce back” ability to maintain the best appearance for many years.

sustainable solution

Sheep produce a new fleece every year, making wool a naturally renewable fibre source, and processing produces minimal environmental impact, especially when compared with man-made fibres. Wool is also biodegradable and growers actively work to safeguard the environment and protect animal welfare, endeavouring to ensure the industry is sustainable for future generations.

safe and easy

Thanks to its water and nitrogen content, wool is flame retardant, with a higher ignition threshold than many other materials. It is also not known to cause allergies, does not promote the growth of bacteria, and can reduce floating dust in the atmosphere, trapping the particles in its top layers until they can be vacuumed away. What’s more, the complex structure of wool resists spills and stains and is anti-static too.