Rose & Grey, Cheshire
Nine years ago, Lyndsey and Guy Goodger set up their inspirational homewares company and they’ve recently opened their first showroom. We ask Lyndsey what would entice our readers to visit?
What inspired you to set up the company?
It was a passion for interiors and the drive to find beautiful things for my own home that led me to scour Europe. I discovered amazing brands that were hard to find online and then put everything into one easily accessible collection via Rose & Grey.
How did you choose the shop’s location?
Altrincham is an up-and-coming area, thanks in part to its market, which was named Best Market in the Observer Food Monthly Awards last year. The National Trust’s Dunham Massey park is also on our doorstep and can be combined with a visit to our store.
What can shoppers find at the showroom?
An eclectic collection of furniture, lighting and home accessories – from vintage leather or velvet sofas to stylish kitchenware and faux plants. The store is divided into zones, which include a Scandinavian-inspired space, a “pipe and slippers” room and a romantic industrial area, alongside mix-and-match lighting. Plus, our creative corner houses a range of fabric samples, rugs and mirrors.
Tell us about the design of the store itself.
There is an industrial aesthetic that matches the brand, with painted brick walls and a concrete floor, plus an exquisitely crafted oak and concrete till. The zones were made by painting different effects on the floor to create the illusion of tiled and parquet flooring.
How do you source your stock?
We follow trends and look for beautiful items that are good quality and practical and will appeal to our customers. Currently, we have a lot of marble, wood, concrete and botanicals.
Do you source products internationally?
The majority of suppliers are based in the UK and Scandinavia. We also visit trade fairs in Paris to discover new and exciting companies. Among our collection, we offer Madam Stoltz, Bloomingville, Ferm Living, Abigail Ahern and Nkuku, but also sell local independent brands, such as Little Knitted Stars’ handmade cushions and UK upholstery experts Tetrad.
What sums up a Rose & Grey home?
It would be a fusion of industrial, vintage and Scandinavian-inspired interiors; stylish and timeless furniture with fun and quirky accessories that add personality.