CARO SOM­ER­SET

Beau­ti­fully de­signed ob­jects, sourced with knowl­edge, at­ten­tion and care, fill Natalie Jones’ life­style store and cof­fee house

Homes & Gardens - - NEWS -

Tell us a bit about your back­ground.

I’ve been lucky enough to have a var­ied work­ing life. I started my ca­reer in trend fore­cast­ing, work­ing with both small in­de­pen­dent com­pa­nies and huge brands on their strate­gies. Later, I moved to the cre­ative agency Winkreative, where I was con­stantly in­spired by the de­sign tal­ent of my peers. I’ve never been a good graphic de­signer, but I’ve al­ways sur­rounded my­self with great de­sign.

What made you want to set up shop in this area?

Bru­ton is a pic­turesque town with a great pool of cre­ative peo­ple who live and work in it. It was a huge pull for me to move from Lon­don to a coun­try­side area with a wealth of cul­ture. I have the best of both worlds here: I of­ten get to visit a con­tem­po­rary gallery af­ter a long walk in the woods where I haven’t come across a sin­gle soul.

Where do you source the prod­ucts that you sell?

Caro of­fers a col­lec­tion of items from all around the globe, from Aus­tralia and Ja­pan to Den­mark and the UK. I love the re­search in­volved in dis­cov­er­ing new prod­ucts.

What are some of your favourite brands?

I love Kinto, a Ja­panese brand that crafts sim­ple and el­e­gant prod­ucts which com­bine aes­thetic and util­ity, while en­cour­ag­ing a slower way of life. And Haeck­els, based in Mar­gate, is an­other favourite – it’s one of just two com­pa­nies in Eng­land li­censed to farm sea­weed.

Its skin­care range is exquisitely crafted and smells gor­geous.

Can you tell us about Out­land?

This is a special col­lec­tion of ob­jects sold through Caro, which are all crafted in re­mote re­gions of the UK. The range in­cludes Ja­panese-in­spired porce­lain by Elis­a­beth Barry, lux­u­ri­ous lamb­swool throws by Begg & Co and wooden struc­tures by Den­man & Gould. Each of the de­signs means some­thing dear to me and each maker is a per­son I’ve shared the jour­ney of Caro with.

What else can visitors ex­pect to find in your store?

We have a new space open­ing later in the year for larger, more ex­per­i­men­tal events, which we’re re­ally ex­cited about. Visitors should also keep an eye out for The Bake­mon­ger, our in-house baker. We’re also launch­ing a set of Caro choco­late bars this Christ­mas with flavours in­spired by the coun­try­side. I can’t wait to share them.

The shop of­fers a cu­rated se­lec­tion of ev­ery­day items, such as tote bags, £17 each, along­side dis­tinc­tive pieces, in­clud­ing gold­brushed vases, from £30 each.

Caro Som­er­set, 9 Quaper­lake Street, Bru­ton, Som­er­set BA10 0HF, 01749 813931,

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