BEST OF BRI­TISH

The UK’S wool is grown on more than 40,000 sheep farms across the coun­try, largely run by fam­i­lies that have farmed for gen­er­a­tions. You can learn all about this won­der­ful prod­uct dur­ing Na­tional Wool Week

Homes & Gardens - - PROMOTIONAL FEATURE -

One of the most re­new­able and sus­tain­able nat­u­ral fi­bres for in­te­rior and fash­ion tex­tiles is grown in the UK. With more than 60 pure breeds of sheep and many more cross, rare and half breeds farmed across the na­tion, Bri­tish sheep cre­ate the great­est va­ri­ety of wool in the world.

Unique shades and tex­ture make this fab­ric a beau­ti­ful op­tion for undyed tex­tiles, tweeds and heather-toned prod­ucts, but it is the nat­u­ral strength and dura­bil­ity of Bri­tish wool that makes it par­tic­u­larly well-suited for use in car­pets, rugs and up­hol­stery. As a floor cov­er­ing, it re­sists flat­ten­ing and track­ing, mak­ing it ideal for busy fam­ily homes be­cause it main­tains its ap­pear­ance bet­ter than other fi­bres, which tend to tire and wear more quickly. Wool also adds crisp struc­ture and shape to up­hol­stery and cur­tains. Due to its elas­tic crimp, this ro­bust char­ac­ter­is­tic does not di­min­ish over time. In­stead wool prod­ucts have great longevity, mak­ing them a wise and stylish in­vest­ment.

CEL­E­BRATE WOOL

The Cam­paign for Wool, launched by HRH The Prince of Wales in 2010, cel­e­brates this ver­sa­tile fab­ric in all its forms dur­ing its an­nual Na­tional Wool Week. Run­ning from

7 to 15 Oc­to­ber this year, the na­tion­wide cam­paign will fea­ture sev­eral lead­ing brands putting wool in the spot­light with their own cre­ative pro­mo­tions.

WOOL FU­SION

Why not dis­cover more about wool’s nat­u­ral prop­er­ties and ver­sa­til­ity at The Cam­paign for Wool’s in­ter­ac­tive ex­hi­bi­tion? Strik­ing pho­tog­ra­phy and videos are at the heart of this thought­fully cu­rated week­long pro­gramme, along­side a col­lec­tion of beau­ti­ful wool in­te­ri­ors and fash­ion items. You’ll find a fu­sion of fur­nish­ings, fab­rics and floor­ing here, with dy­namic ex­hibits, work­shops, talks and special fea­tures adding to this ex­cit­ing event.

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