BEST OF BRITISH

The UK’S wool is grown on more than 40,000 sheep farms across the country, largely run by families that have farmed for generations. You can learn all about this wonderful product during National Wool Week

One of the most renewable and sustainable natural fibres for interior and fashion textiles is grown in the UK. With more than 60 pure breeds of sheep and many more cross, rare and half breeds farmed across the nation, British sheep create the greatest variety of wool in the world.

Unique shades and texture make this fabric a beautiful option for undyed textiles, tweeds and heather-toned products, but it is the natural strength and durability of British wool that makes it particularly well-suited for use in carpets, rugs and upholstery. As a floor covering, it resists flattening and tracking, making it ideal for busy family homes because it maintains its appearance better than other fibres, which tend to tire and wear more quickly. Wool also adds crisp structure and shape to upholstery and curtains. Due to its elastic crimp, this robust characteristic does not diminish over time. Instead wool products have great longevity, making them a wise and stylish investment.

CELEBRATE WOOL

The Campaign for Wool, launched by HRH The Prince of Wales in 2010, celebrates this versatile fabric in all its forms during its annual National Wool Week. Running from

7 to 15 October this year, the nationwide campaign will feature several leading brands putting wool in the spotlight with their own creative promotions.

WOOL FUSION

Why not discover more about wool’s natural properties and versatility at The Campaign for Wool’s interactive exhibition? Striking photography and videos are at the heart of this thoughtfully curated weeklong programme, alongside a collection of beautiful wool interiors and fashion items. You’ll find a fusion of furnishings, fabrics and flooring here, with dynamic exhibits, workshops, talks and special features adding to this exciting event.