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OE WICKS should run for public office. Not only has the 31-year-old fitness coach and Instagram sensation got a passion for changing lives (and physiques) and a sizeable following (1.8 million on Instagram; 274,000 on Twitter), he also knows when to admit he hasn’t got all the answers.

Take his ideas on Britain’s health service, an area he’d “love to really make some impact” even though, as yet, he says, “I don’t know how I can do it with the NHS – that’s a big beast”.

“I just feel it’s sad that people are getting sicker and sicker, and more and more unhealthy, and (the country) spends billions and billions at the other end of it; on heart disease, diabetes, obesity – it’s food, diet and exercise related,” he explains.

“If only we could just get some knowledge and education at the beginning to prevent all that stuff – it’s the answer to it all, you know, billions of pounds would be freed up to do other stuff.

“It’s all economics – I don’t understand the economics of it all, but I know I’ll do my bit to inspire people as much as I can.”

The Epsom-born personal trainer is, of course, best known as ‘The Body Coach’ to his fitness disciples. Three years ago, Joe launched his subscription-based 90 Day Shift, Shape and Sustain Plan, and went, stratospherically, from sharing amateur recipe