More than 900 back shop’s plan

changing rooms.

Among those commenting in support of the scheme, Anna Seabourne, of Mirfield, said: “The proposed cladding is a great improvement on the existing shop front adding amenity to the locality.”

Lynne Goodwin said: “It’s exciting that a local business has an opportunity to do well. The council should be supporting and encouraging this rather than finding pathetic reasons to prevent it from happening.”

Ian Catherall added: “Mirfield needs to be brought into the 21st century and the local planning authority should be favouring sustainable development unless significant harm is caused. Where is the harm in this proposal?”

Ushiwear co-founder Neil Kapusi said: “It’s great to see people from all walks of life coming out in support of Ushiwear. We hope that with so many people enthusiastic about our brand, the council will reconsider their decision.

“We see the decision as an unnecessary obstacle in the redevelopment of Mirfield. By rejecting our proposal, it scuppers the potential for other businesses to follow suit and invest in the area.”

He said: “Mirfield is an area that is in real need of inward investment. Our proposed design, while in keeping with our brand identity, will improve the look of the building and act as a first step towards regeneration of the area as a whole.”

The family-owned business was launched by Neil and his wife Jilly in 2008.