Bradley and Belgium team up for success

managing director, said: “The build of exhibition stands is often fraught with stress, risk and cost, even for experienced contractors.

“This was the rationale for us creating our modular stand system.

“It is quick and easy to erect, not to mention adaptable and reusable.

“This longevity maximises stand builders’ return on investment, particularly when compared with the typical wooden stand structures that are usually disposed of after every event.

“But fabric graphics are still needed for every show and, recognising that this is an incredibly specialist area of print production – we have always sought expert partners in this field. As we prepared for growth in the UK, Leach was clearly the perfect fit.”

Richard Leach, managing director of the fourth generation family business, said: “It is unfortunately widely acknowledged within the events industry that 50% of fabric graphic installations fail first time.

“Disappointing colour reproduction, damaged ink, poorly-sized fabrics and incorrect material choice are just some of the perceived risks.

“But it’s not the fabric graphics themselves that are to blame – these failings arise when they haven’t been produced properly.

“When executed professionally, on the other hand, such graphics provide a modern, seamless and creasefree solution, with unparalleled photographic quality and illumination capabilities. They’re also simple and cost-effective to transport, which adds to the ‘business case.’

“By working closely with beMatrix we can therefore ensure clients experience maximum ROI – rather than headaches – from the fabric graphic stands that their customers demand.”

Already a well-known name within the retail, exhibition and brand environments, Leach is targeting a 25% increase in fabric graphic production over the next 12 months.