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Huddersfield Daily Examiner - - FRONT PAGE -

OR bud­get­con­scious fash­ion­istas, Novem­ber is an im­por­tant month. And, while he did have a rather fetch­ing hat, it has noth­ing to do with Guy Fawkes.

Novem­ber is when H&M’s de­signer col­lab­o­ra­tions hit rails. They usu­ally dis­ap­pear from said rails about 90 min­utes later.

It is now well over a decade since the Swedish favourite started its an­nual hook-ups. The Kaiser him­self, Chanel boss Karl Lager­feld was first. Since then Stella McCart­ney, Vik­tor & Rolf, Roberto Cavalli, Comme des Gar­cons, Matthew Wil­liamson, Jimmy Choo, So­nia Rykiel, Lan­vin, Ver­sace, Marni, Mai­son Martin Margiela, Is­abel Marant, Alexan­der Wang, Kenzo and Bal­main have fol­lowed suit.

The pretty de­signs of Lan­vin were my favourites, Ver­sace was with­out doubt the bright­est, Mai­son Martin Margiela was the weird­est and Bal­main – with an ad cam­paign fea­tur­ing Gigi Ha­did and Ken­dall Jen­ner – was the showiest, while a pal of mine ended up black and blue, so heated did things get for the Jimmy Choo re­lease.

She got the shoes though and still wears them now so it was worth the scuf­fle.

Next month sees H&M’s lat­est de­signer drop. And it comes from the ate­lier of Er­dem Mo­rali­oglu.

His name may not be as in­stantly recog­nis­able as Karl Lager­feld or Stella McCart­ney’s (or as easy to pro­nounce), but his in­flu­ence on the fash­ion world should not be un­der­es­ti­mated.

The Cana­dian-Turk­ish de­signer founded his epony­mous brand in 2005 and in the last few years has picked up a host of fash­ion awards, while his high pro­file devo­tees are of the cool girl va­ri­ety – think Alexa Chung, Si­enna Miller, Claire Foy, not to men­tion the de­sign­ers’ dream fan, the Duchess of Cam­bridge.

Lust-in­duc­ing pieces in the Er­dem x H&M range in­clude a snow­dropem­broi­dered prom dress/ ball­gown (£149), a long-sleeve lace maxi dress (£229), a lace Vic­to­ri­ana blouse (£79.99) and a top-han­dle hand­bag (£199.99).

The bag looks like some­thing the Queen might carry. Hardly sur­pris­ing when you con­sider Er­dem’s main­line spring 2018 col­lec­tion was said to have been in­spired by the young Queen El­iz­a­beth’s meet­ing with a jazz com­poser in the Fifties.

For those look­ing to buy into the brand with­out blow­ing their Christ­mas fund you could al­ways pick up a pair of ear­rings (£29.99) or tights – although at £17.99 they had bet­ter not lad­der on the first wear.

And it is not all for­mal, there are T-shirts and hood­ies too, not to men­tion a very flo­ral­heavy menswear range, the first men’s pieces from the de­signer.

Given that un­like the Duchess of Cam­bridge, I rarely find my­self cut­ting rib­bons at hos­pi­tals or at­tend­ing state ban­quets, I am re­ally not sure where I would get to wear most of Er­dem’s H&M range (maybe the hood­ies and the jew­ellery...). It mat­ters not. I want it. I want it all! See you in the queue Novem­ber 2.

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