OR budgetconscious fashionistas, November is an important month. And, while he did have a rather fetching hat, it has nothing to do with Guy Fawkes.
November is when H&M’s designer collaborations hit rails. They usually disappear from said rails about 90 minutes later.
It is now well over a decade since the Swedish favourite started its annual hook-ups. The Kaiser himself, Chanel boss Karl Lagerfeld was first. Since then Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garcons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, Maison Martin Margiela, Isabel Marant, Alexander Wang, Kenzo and Balmain have followed suit.
The pretty designs of Lanvin were my favourites, Versace was without doubt the brightest, Maison Martin Margiela was the weirdest and Balmain – with an ad campaign featuring Gigi Hadid and Kendall Jenner – was the showiest, while a pal of mine ended up black and blue, so heated did things get for the Jimmy Choo release.
She got the shoes though and still wears them now so it was worth the scuffle.
Next month sees H&M’s latest designer drop. And it comes from the atelier of Erdem Moralioglu.
His name may not be as instantly recognisable as Karl Lagerfeld or Stella McCartney’s (or as easy to pronounce), but his influence on the fashion world should not be underestimated.
The Canadian-Turkish designer founded his eponymous brand in 2005 and in the last few years has picked up a host of fashion awards, while his high profile devotees are of the cool girl variety – think Alexa Chung, Sienna Miller, Claire Foy, not to mention the designers’ dream fan, the Duchess of Cambridge.
Lust-inducing pieces in the Erdem x H&M range include a snowdropembroidered prom dress/ ballgown (£149), a long-sleeve lace maxi dress (£229), a lace Victoriana blouse (£79.99) and a top-handle handbag (£199.99).
The bag looks like something the Queen might carry. Hardly surprising when you consider Erdem’s mainline spring 2018 collection was said to have been inspired by the young Queen Elizabeth’s meeting with a jazz composer in the Fifties.
For those looking to buy into the brand without blowing their Christmas fund you could always pick up a pair of earrings (£29.99) or tights – although at £17.99 they had better not ladder on the first wear.
And it is not all formal, there are T-shirts and hoodies too, not to mention a very floralheavy menswear range, the first men’s pieces from the designer.
Given that unlike the Duchess of Cambridge, I rarely find myself cutting ribbons at hospitals or attending state banquets, I am really not sure where I would get to wear most of Erdem’s H&M range (maybe the hoodies and the jewellery...). It matters not. I want it. I want it all! See you in the queue November 2.