New sur­vey into young peo­ple’s ex­pe­ri­ences of bul­ly­ing

Huddersfield Daily Examiner - - FRONT PAGE -

HUD­DER­S­FIELD brew­ery Magic Rock has cre­ated a new beer in trib­ute to an­other lo­cal favourite – Dixon’s ice cream.

The brew­ery teamed up with the Hud­der­s­field-based ice cream com­pany to cel­e­brate the lo­cal roots of both busi­nesses.

A beer called Dairyf­reak – de­scribed as a ‘milk ice porter’ – has been cre­ated from the col­lab­o­ra­tion.

Although it doesn’t ac­tu­ally con­tain any Dixon’s ice cream, Dairyf­reak is said to be smooth and sweet just like a Dixon’s.

Magic Rock di­rec­tor Richard Bur­house said: “We’re now in the priv­i­leged po­si­tion of hav­ing brewed a beer to­gether which cel­e­brates our lo­cal roots.

“I can’t ex­plain what a thrill it has been for me to col­lab­o­rate with a busi­ness which is so beloved by the res­i­dents of the town and re­spon­si­ble for so many happy mem­o­ries from my child­hood.

“The beer we’ve made is a ‘milk ice porter’ which we’ve called ‘Dairyf­reak.’

“Just like the milk ice, it’s smooth, sweet and de­li­cious, and will be launched at our Fes­tive Food and Drink fes­ti­val on De­cem­ber 3 in both keg on draught and 330ml cans to take home.

“Our de­signer Rich also teamed up with the ex­cel­lent de­sign­ers of Dixon’s new iconic brand­ing, Peter O’Toole and Adam Gill, to pro­duce the art­work for the can and some col­lab­o­ra­tive T-shirts which will be on sale on the day.

He added: “As an ex­tra treat we’re UK chil­dren’s char­ity Barnardo’s is con­duct­ing a sur­vey of young peo­ple in Calderdale to ask for their ex­pe­ri­ences of bul­ly­ing.

Bul­ly­ing can have a dra­matic ef­fect on young peo­ple’s well­be­ing and by look­ing at what are the main causes of bul­ly­ing through the hope­ful that there’ll also be a Dixon’s van at the food fest serv­ing fresh Dixon’s ice cream for any­one not fa­mil­iar with it to try, but as the vans are fran­chise op­er­ated we can’t 100% prom­ise it.

“De­cem­ber is a tough enough time to sell ice cream and if it’s sunny we wouldn’t want to be deny­ing lo­cal kids their Dixon’s.”

Jack Dixon, as­sis­tant man­ager at sur­vey the char­ity wants to put in place ser­vices and sup­port.

Anti-Bul­ly­ing week runs un­til Novem­ber 17 and is or­gan­ised by the Anti-Bul­ly­ing Al­liance. As part of the week schools and work­places are be­ing asked to raise aware­ness around bul­ly­ing with a theme of ‘all Dixon’s Lock­wood store, said: “When Magic Rock con­tacted us, we were very sur­prised as we’d never thought about col­lab­o­rat­ing with an­other prod­uct, es­pe­cially a brew­ery.

“We love the idea that our fam­ily prod­uct is be­ing paid homage to by Magic Rock and as we have watched it un­veil we are really ex­cited for the launch on De­cem­ber 3.” dif­fer­ent, all equal’, which cel­e­brates what makes peo­ple unique.

Sta­tis­ti­cally, one of the rea­sons young peo­ple get bul­lied is around their gen­der iden­tity. In Calderdale, Barnardo’s run an LGBTQ youth group ev­ery week on Wed­nes­days be­tween 5pm and 7.30pm.

Jeanette Smith, Team Man­ager of the Pos­i­tive Iden­ti­ties ser­vice, said young peo­ple who are LGBTQ are much more vul­ner­a­ble to bul­ly­ing and poor men­tal health.

The sur­vey is at https://www. sur­vey­mon­

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