New survey into young people’s experiences of bullying
HUDDERSFIELD brewery Magic Rock has created a new beer in tribute to another local favourite – Dixon’s ice cream.
The brewery teamed up with the Huddersfield-based ice cream company to celebrate the local roots of both businesses.
A beer called Dairyfreak – described as a ‘milk ice porter’ – has been created from the collaboration.
Although it doesn’t actually contain any Dixon’s ice cream, Dairyfreak is said to be smooth and sweet just like a Dixon’s.
Magic Rock director Richard Burhouse said: “We’re now in the privileged position of having brewed a beer together which celebrates our local roots.
“I can’t explain what a thrill it has been for me to collaborate with a business which is so beloved by the residents of the town and responsible for so many happy memories from my childhood.
“The beer we’ve made is a ‘milk ice porter’ which we’ve called ‘Dairyfreak.’
“Just like the milk ice, it’s smooth, sweet and delicious, and will be launched at our Festive Food and Drink festival on December 3 in both keg on draught and 330ml cans to take home.
“Our designer Rich also teamed up with the excellent designers of Dixon’s new iconic branding, Peter O’Toole and Adam Gill, to produce the artwork for the can and some collaborative T-shirts which will be on sale on the day.
He added: “As an extra treat we’re UK children’s charity Barnardo’s is conducting a survey of young people in Calderdale to ask for their experiences of bullying.
Bullying can have a dramatic effect on young people’s wellbeing and by looking at what are the main causes of bullying through the hopeful that there’ll also be a Dixon’s van at the food fest serving fresh Dixon’s ice cream for anyone not familiar with it to try, but as the vans are franchise operated we can’t 100% promise it.
“December is a tough enough time to sell ice cream and if it’s sunny we wouldn’t want to be denying local kids their Dixon’s.”
Jack Dixon, assistant manager at survey the charity wants to put in place services and support.
Anti-Bullying week runs until November 17 and is organised by the Anti-Bullying Alliance. As part of the week schools and workplaces are being asked to raise awareness around bullying with a theme of ‘all Dixon’s Lockwood store, said: “When Magic Rock contacted us, we were very surprised as we’d never thought about collaborating with another product, especially a brewery.
“We love the idea that our family product is being paid homage to by Magic Rock and as we have watched it unveil we are really excited for the launch on December 3.” different, all equal’, which celebrates what makes people unique.
Statistically, one of the reasons young people get bullied is around their gender identity. In Calderdale, Barnardo’s run an LGBTQ youth group every week on Wednesdays between 5pm and 7.30pm.
Jeanette Smith, Team Manager of the Positive Identities service, said young people who are LGBTQ are much more vulnerable to bullying and poor mental health.
The survey is at https://www. surveymonkey.co.uk/r/XLQYBMC.