Town reveal strategy for global growth

England had estimated that fans travelling to watch their club from abroad spent an average of £180 during their visit. “We are looking to engage those supporters who will, hopefully, visit Huddersfield at some point. We are keen to attract a fan base in those areas.”

Sean said the club would be welcoming one VIP visitor in the new year. The owner of online gaming company OPE, Town’s £3m shirt sponsor, hopes to watch the Terriers – appropriately enough during the Chinese Year of the Dog.

Sean said: “He has seen us play at Crystal Palace, but he is based in South East Asia. He is due to be in the UK around February time and we think he will be at the Bournemouth game. He has expressed a wish to watch the game among the supporters so we will try to arrange that for him.

“We are looking forward to him coming to Yorkshire. I met him in the Philippines about two-and-ahalf weeks ago. He loves what Huddersfield Town are doing, what we are as a club and our ethos and persona.”

Sean said the club was also looking at its season card offer for next season and expected to make an announcement about it “fairly soon”.

And he added: “One of our mantras is to try to make it affordable for the economy we live in. It is a balancing act between revenue and costs and making it affordable.” Sean said the club was also anticipating increased demand for replica shirts next season – regardless of whether the Terriers were in the Premier League or not. “Next season, we are looking at around 20,000 to 25,000 shirts,” he said. “We have sold about 20,000 this season, which is three times what we normally have. “We have certainly established a stronger, bigger fan base than we have previously had. As a consequence, our retail operation is now starting to account for that increase.”

One of our mantras is to try to make it affordable for the economy we live in.