Dave is the county’s new engineering ambassador
Dave Pannell, marketing director of Marsden-based Design Mechanics, who has been appointed manufacturing ambassador for Yorkshire by the Chartered Institute of Marketing always good at promoting what they do,” said Dave.
Dave’s role will be to encourage manufacturers across Yorkshire to be more proactive with their marketing, whether that is online or getting their marketing export-ready for a postBrexit world.
Said Dave: “What we find time and again with established manufacturing businesses is that they still rely on pre-internet ways of finding sales.
“They may have built up a good name for themselves in their industry over the years, but that doesn’t mean anything to younger buyers going online to find suppliers and making a decision on what they find there and then. We tend to find that manufacturers often don’t understand marketing and marketing professionals don’t really understand manufacturers.
“I want to bring the two disciplines together for the benefit of the Yorkshire economy.”
Dave studied marketing and design at the University of Huddersfield before setting up an agency designing websites for B2B businesses in the 1990s – when many companies didn’t even have websites.
Design Mechanics, which Dave started in 2006, works almost exclusively with manufacturers.
Dave runs regular free marketing ‘boot camps’ for manufacturers and published the ‘Marketing for Manufacturing’ guide.
Diane Earles, CIM network manager, said: “Dave is quite a rare find as he has both an in-depth knowledge of marketing and a great understanding of the manufacturing culture as he worked with that sector for so long.
“He has an infectious passion for the manufacturing industry so we were delighted to be able to appoint him to this new role to give manufacturing companies a key contact to advise them on their marketing strategy.” UDDERSFIELD technical PR agency Scriba PR has been appointed by visitor behaviour tracking specialist Boostify – to boost its brand exposure.
Boostify managing director Jonathan Thirkill first entered the sector in 2013 with a live chat service. The last five years has seen him invest in the development of the platform, which has resulted in the tech start-up transforming into a fully-fledged conversion rate optimisation platform.
Now the Leeds-based technology firm is looking to further raise its industry profile through a strategic communications collaboration with the Lindley-based B2B agency.
Jonathan said: “I have some big goals and objectives for 2018 and I believe Scriba will play a key part in helping me to achieve them.”
Scriba PR founder Katie Mallinson said: “There are tech companies of all sizes within our client base, so I’m pleased that Jonathan thought of us when it came to supporting the successful launch and onward growth of his exciting start-up firm.”
Scriba PR has also been chosen from thousands as one of the UK’s top 10 PR blogs on the web. It was ranked fourth overall by online content reader Feedspot, based on its Google reputation and search ranking, influence and popularity on social media and the quality and constancy of posts.