News / How Travelodge customers can go for budget chic

TRAVELODGE has launched a new ‘budget chic’ hotel brand for travellers who ‘want a little bit more’.

The new format, called Travelodge Plus has been designed with guests who want a little bit more style and choice in mind.

The chain says it will offer a distinctive choice of rooms as well as a new style Bar Café with touches to make it easier to work and relax outside the room. Each Travelodge Plus hotel will include a ‘Tranquillity Zen’ colour scheme with tones of warm taupe, serenity beige and light white.

They will also have king-size Travelodge Dreamer beds, blackout curtains, USB ports and bespoke pixel wall art featuring popular UK leisure spots.

Meanwhile, the chain’s version of premium economy the ‘SuperRooms’ which were launched last year, have Hansgrohe Raindance showers, in-room Lavazza coffee pod machines, irons and ironing boards and bigger desks.

The hotel’s cafe bars have been designed with counter seating with built in USB and laptop power for those working outside the room, more intimate booths and dining benches for groups, and stylish new bars.

The first hotels to get the ‘Plus’ treatment are in Brighton, Edinburgh, Gatwick Airport, London, York and at the group’s largest ever new build hotel, a 395 room hotel in the City of London.

Peter Gowers, Travelodge chief executive said: “Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type. The launch of Travelodge Plus helps us offer that little bit more choice for those who want it, while staying true to our mission to be the favourite hotel for value.

“The hotel market is following the same path as airlines and retail. Budget hotels launched as niche offers but now dominate the market, with a wider customer base than ever. We are now well placed to match the needs of today’s travellers.”