John Smith’s Stadium is transformed

today we plan to have the whole stage set up and the pitch will be covered by this evening,” he added.

A purpose-built stage will stand in front of the Fantastic Media Stand which will be closed and used as a ‘back stage’ area. The stage itself will sit on special purpose-built matting to protect the pitch.

“This is the importance of working with professionals at SJM who do these concerts at sports venues all the time. Last weekend they organised the Little Mix concert at the Liberty Stadium (home of Swansea City).

“They use specialised equipment including plastic floors which go beneath the stage and matting (to cover the pitch surface).”

So, can music fans expect to see more concerts at the John Smith’s Stadium.

“Yes, we are very much seeking to target this,” says Mr Davies.

“But, because of football and rugby, we only have time for one concert per summer. We only have one weekend time slot. There is a very restricted window of time.

“Next year we are seeking to agree something (concert-wise).”

It has yet to be decided what kind of concert will be staged, he said.

“That’s not my specialised subject. That’s where the professional promoters come in. They will match the venue with the local demand.

“There are very few gaps (in time availability of the stadium), so targeting concerts is not just about working with the right promoter but also the narrow window of time that we have.”