Business partners brave the Dragons’ Den lair

ETHICAL MEAT FIRM PAIR PITCH FOR CASH FROM TV STAR INVESTORS

TWO young entrepreneurs from Hade Edge are set to appear on BBC2’s Dragons’ Den on Sunday to pitch their ethical meat business.

Tom Kitchen-Dunn, 27, and Jack Bostock, 26, will ask the dragons to invest in Lamb2Ewe, an online business which is transforming the way meat gets from the farm to the nation’s dinner tables.

Lamb2Ewe works by offering carefully vetted farmers a direct, online route to customers, getting the farmers better prices for their livestock and enabling them to adhere to top welfare standards.

Co-founder Tom said: “When the opportunity came up to apply for Dragons’ Den, we jumped at the chance. Facing the dragons was a pretty nervewracking experience but it was incredibly exciting to have the opportunity to present our business to such successful, inspirational investors.

“We’d love to be able to tell you how we got on, but you’ll just have to tune in and watch.”

Lamb2Ewe, which has been trading for almost a year, was created when Tom and Jack spotted a gap in the market for top-quality, high-welfare sustainable meat.

With Tom’s background in sales and marketing and Jack’s job as a full-time shepherd, the pair had the perfect combination of skills to launch their business.

With the aim of changing the way food is produced and consumed in the UK, Lamb2Ewe meat is premium quality, reared to high welfare standards and non-religiously slaughtered.

Environmental impact is also important at Lamb2Ewe, and all products are delivered in eco-friendly boxes which don’t require refrigeration meaning they use less fuel in transit.

As well as lamb, chicken, beef and pork, a range of pies, veg boxes and spice mixes can all be ordered through Lamb2Ewe.

Lamb2Ewe can be ordered online and delivered straight to the door. The company’s first bricks and mortar shop is due to open in the next few weeks.

Last Sunday Richard Brook, of Dewsbury, secured a £100,000 investment from Deborah Meaden and Theo Paphitis for his socket safety casing, Sockitz.

But last month Huddersfield tech entrepreneur Martyn Gould, of yboo, was burned in the den when he over-valued his business and was branded “delusional.”