New commercial director for Town

HUDDERSFIELD Town have made a key appointment by securing a replacement for outgoing commercial director Sean Jarvis.

The Terriers have hired former head of commercial (retail and licensing) at the Football Association Andy Ward as the successor to Jarvis, who is to leave the John Smith’s Stadium to take up the position of CEO at Leicestershire County Cricket Club.

Ward, who boasts a wealth of experience at the highest levels of the sporting commercial sector, joins Town from a commercial consultancy role at Soccer Aid, the football charity that has raised tens of millions of pounds for UNICEF.

Ward, who also spent 11 years in senior management roles with a focus on negotiating sponsorship deals, join the club’s senior management team, which reports into the board of directors.

Terriers CEO Mark Devlin said: “We’re delighted to be able to welcome Andy to Huddersfield Town in just over a week’s time.

“We had a very high calibre of applicants for this role, as you would expect, but Andy’s performance in the interview process, combined with his highlevel experience across football and other sports, made him the right person for the job.

“Football faces some very real challenges over the next few months and beyond due to the COVID-19 pandemic and Andy will play a key role in making Huddersfield Town as robust and sustainable as possible by maximising the commercial opportunities presented by our recent period in the Premier League.”

Ward will take up his new post from Monday.