Finding opportunity in among the challenges

1

Susan Perkins, Crancher Ltd, Hull THE hospitality sector was among the worst affected when it came to Covid’s impact on business.

Undeterred when the pandemic hit the three pubs and two restaurants that make up the group alongside two bed and breakfast establishments and a recently added outside catering service, Susan converted her large family home to a short term let too, making it ideal for large family bubbles to get away.

Marketing was strategic, aiming at promotional websites, and revenues enabled her to keep her full team employed while making use of government support.

And while many battened hatches, she took on more, buying The Rose & Crown on the edge of Beverley Westwood.

She is now developing a venue with split use, catering for casual drinking and fine dining, with further accommodation across the period premises.

Susan is described as “not being satisfied with surviving, she wanted to grow, and is making it happen”.

2 Alexander Poole, Inniti, Hull

AFTER holding a variety of operational roles, in 2018 Alexandra realised her ambition to help inspire individuals and transform organisations, via consultant, coaching and training services.

Early success with a Rolls-royce backed programme developing competitiveness in the UK aerospace supply chain gave her the platform to go on, with successive years of growth, with turnover and profit exceeding expectations. She now has a five-year plan to hit £1m yearly revenues.

She is passionate about helping build a Britain fit for the future, while building up her own value - she has recently completed Women in Leadership scholarship and gained chartered manager accreditation.

Alexandra joined a delegation of British women entrepreneurs on a Chinese delegation focused on innovation and technology as part of the Global Business Forum in late 2019, and is a trustee of Renewable World, an international charity, while supporting Young Enterprise London’s company programme.