Summit Media moves in to C4DI in Hull

to be within Hull’s growing tech quarter. Relocating into Hull gives us further opportunities to build on our fantastic relationship with the university, as we recruit lots of graduates; it moves us closer to where many of our staff live and it makes us even more attractive as an employer.”

In completing the move C4DI becomes home to its proprietary comparison shopping service, Productcaster, supporting 300 UK and international retailers.

Emma Barton, senior brand content manager, added: “The return to the office has been much anticipated and it’s so exciting to be back in a creative space with our ‘Summiteers’ where we can continue to build on our changemaker culture.

“The Fruit Market is a fantastic place, with so many opportunities for team members to enjoy their breaks and to socialise.”

Summit also has a small team based in Soho in London’s West End, sharing offices with parent company TCC Global, a leading worldwide retail marketing company.

John Gouldthorp, asset manager for Wykeland, said: “Summit Media is a perfect fit for C4DI as an innovative local digital business at the forefront of its sector and an excellent first occupier for the next phase of this thriving tech community.

“As staff return to the office after the pandemic, employers are recognising that the quality of the working environment and facilities in and around workplaces are more important than ever to the retention and recruitment of talent.

“C4DI offers the perfect postpandemic working environment, offering high-quality, spacious and open plan offices within a vibrant urban village where workers can make the most of their time away from work, with so many places to eat, drink, shop and relax on the doorstep.”

A second major local tech business is also in the process of committing to the site, potentially taking the remaining space on the first floor and all of the second floor.

An operator for a ground-floor café is also due to be announced soon, meaning the building is expected to be fully occupied early in 2022.

Phase two also features a 1,300sq ft media suite and meeting rooms area, available to users of the building or for other organisations to rent.